Vendors Evaluated

Generative Specialists

Adobe: Firefly
Google: Vertex AI
Jasper: Jasper Everywhere
Meta: Llama
Microsoft: Azure OpenAI
Midjourney: Midjourney
OpenAI: ChatGPT
OpenAI: Dall.e
Runway: Runway Gen-2
StabilityAI: Stable Diffusion
Synthesia: Synthesia
Typeface: Typeface

Multi-function / Cloud Dependent

Amazon : AWS Personalize
IBM: watsonx
Microsoft: Microsoft Personalizer

Multi-function / Suite Dependent

Adobe: Sensei
Salesforce: Einstein

Suite / Platform Vendors

Acoustic: Acoustic Exchange
Acquia: Acquia CDP
Adobe: Real-time Customer Data Platform
Microsoft: Dynamics 365 Customer Insights
Oracle: CX Unity
Salesforce: Salesforce Data Cloud
SAP: SAP Customer Data Platform

Engagement-Oriented Independents

ActionIQ: ActionIQ CDP
Algonomy: Algonomy Algorithmic Customer Engagement Platform
BlueConic: BlueConic Customer Data Platform
Blueshift Labs: Blueshift
BlueVenn: Customer Data Platform
CrossEngage: Customer Data & Engagement Platform
Dun & Bradstreet : Lattice CDP
Lemnisk: Lemnisk
Lexer: Lexer Customer Data Platform
Lytics: Lytics Customer Data Platform
Mastercard: SessionM Platform
Optimove: Optimove Core
QuickPivot: QuickPivot
Salesforce: Interaction Studio
Tealium: Customer Data Hub
Twilio: Segment - Personas

Processing-Oriented Independents

Amperity: Amperity
Ascent360: Ascent360 CDP
D4t4 Solutions: Celebrus CDP
mParticle: mParticle
NGDATA: NGDATA Intelligent Engagement Platform
Treasure Data: Treasure Data Enterprise CDP


Adobe: AEM Assets
censhare: censhare DAM
Nuxeo: Nuxeo Enterprise Platform
Orange Logic: Cortex
Sitecore: Sitecore Content Hub
Tenovos: Active Story Management


Brandfolder: Brandfolder
Brandworkz: Brandworkz
Bright Interactive: Asset Bank
Canto: Canto DAM
Evolphin: Zoom
Extensis: Portfolio
FotoWare: FotoWeb and FotoStation
IntelligenceBank: IntelligenceBank DAM
MerlinOne: Merlin
ResourceSpace: ResourceSpace


Aprimo: Aprimo DAM
Bynder: Bynder
celum: celum DAM
NetX: NetX
Picturepark: Picturepark
Acquia: Acquia DAM (Widen Collective)
WoodWing: Assets

Legacy - Complex

Esko/MediaBeacon: MediaBeacon DAM
OpenText: OpenText Media Management
Oracle: WebCenter Content

Major Suites

Adobe: Adobe Commerce Cloud
Oracle: Oracle CX Commerce
Salesforce: Salesforce Commerce Cloud
SAP: SAP Commerce Cloud


BigCommerce: BigCommerce Enterprise
commercetools: commercetools
Elastic Path: Commerce Cloud
Shopify: Shopify Plus

B2B-Focused Marketing Automation Platforms

Act-On: Act-On
HubSpot: Marketing Hub
Adobe: Marketo Engagement Platform
Microsoft: Microsoft Dynamics 365 for Marketing
Oracle: Eloqua Marketing Cloud
Salesforce: Pardot

B2C-Focused ESPs / Automation Platforms

Acoustic: Acoustic Campaign
Adobe: Campaign
Aprimo: Campaign
Braze: Braze Platform
HCL: Unica Campaign
Iterable: Iterable
Klaviyo: Marketing Automation
Marigold: Selligent Marketing Cloud
MessageGears: MessageGears Platform
Salesforce: Marketing Cloud

MarTech Suites

Acoustic: Acoustic Campaign
Adobe: Adobe Journey Optimizer
Oracle: Eloqua Marketing Cloud
Salesforce: Journey Builder - Interaction Studio


CSG: CSG Customer Journey Orchestration (Formerly, Kitewheel)
Qualtrics: Qualtrics Experience iD (Formerly, Usermind)
Relay42: Relay42 Platform
Thunderhead: ONE Engagement Hub


Creatio: bpm'online marketing
Infor: Omni-Channel Campaign Management
Pegasystems: Pega Marketing

Journey Analytics

Pointillist: Customer Journey Analytics Platform
Teradata: Customer Journey Analytics Solution

Contact Center-Oriented

Genesys: Customer Experience Platform
Nice: inContact CXone

Complex Platforms

Ipsos MMA: Activate
Neustar: Unified Analytics
Nielsen: Nielsen Attribution

Mid-Tier Suites

Adobe: Bizible
Google: Google Attribution
Merkle: Archie

Focused Specialists

Analytic Partners: GPS Enterprise
C3 Metrics: Attribution Data Cloud
Marketing Evolution: Marketing Evolution Platform

Complex Platforms

Adobe: Adobe Experience Manager
censhare: censhare
CoreMedia: Content Cloud
Nuxeo: Nuxeo
Oracle: Oracle Content and Experience
Sitecore: Sitecore Marketing Content Hub

Specialized Products

Acoustic: Acoustic Content
Contentful: Contentful
Marcom Central: MarcomCentral
Picturepark: Picturepark Content Platform
Tenovos: Tenovos Global Marketing Supply Chain

Suite Vendors

Acoustic: Acoustic Personalization
Adobe: Adobe Target
Kibo: Monetate/Certona
Optimizely: Optimizely
Oracle: Oracle Maxymiser
Salesforce: Interaction Studio
SAP: Emarsys

Independent Players

Algonomy: Omnichannel Personalization
Dynamic Yield: Dynamic Yield

Legacy Platforms

HCL: Web Content Manager
Microsoft: SharePoint 2019
OpenText: TeamSite
Oracle: WebCenter Sites
RWS: Tridion

Upper-Range Platforms

Arc XP: Arc XP Content
Brightspot: Brightspot
Contentful: Contentful
CoreMedia: Digital Experience Platform
Acquia: Drupal
Liferay: Dig. Experience Platform
Optimizely: Optimizely CMS
Sitecore: XM Cloud

Mid-Range Platforms

Amplience: Amplience
BloomReach: Digital Experience Platform
Contentstack: Contentstack
Crafter Software: Crafter CMS
CrownPeak Technology: CrownPeak DXP
dotCMS: dotCMS
GX Software: XperienCentral
Jahia: Jahia Digital Experience Platform
Magnolia: Magnolia CMS
MODX: Revolution
Progress Software: Sitefinity CMS
Umbraco: Umbraco CMS
WordPress: WordPress

Extensible Toolkits

Adobe: AEM Sites