Mid-Year WCM Marketplace Update
Let's review the state of play in the WCM marketplace circa Q3, 2019....
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From the Blog
What Is a Real Quadrant?
Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...
To Get from MarTech to CX You Need to Strengthen Your Core
Improving digital customer engagement at the edge has led to a kind of muscle imbalance in our stacks, where you've invested in upper body strength at the expense of your core....
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