Select the right Digital Workplace and Marketing Technology.
Customers and consultants have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...
Traditionally the Customer Data Platform (CDP) marketplace has been dominated by rather smallish but agile vendors. That's changing....
Both Forrester and Gartner have published their quadrants or list of "Top DAM vendors" for 2018. For buyers' sake, I wish they had continued to ignore the space entirely....
Get the right vendor shortlist based on your unique requirements.
Compare vendor weaknesses and strengths, head-to-head.
Benchmark against competitors and visualize where you need to go.
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