CDP Scenario 6: Realtime Behavioral Analysis
Imagine a very high-traffic site in which you would like to personalize your offers based on realtime visitor behavior....
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From the Blog
DAM Scenario 8: Media-Based Knowledge Management
A growing problem emerged: how do you managed knowledge that doesn't live in documents or wiki pages?...
New Adds to CDP Vendor Evaluations
The Customer Data Platform marketplace is evolving rapidly, with some new players entering and a bevy of other vendors — large and small — rebranding existing platforms as CDPs...
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