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Cut through the hype.

Select the right Digital Workplace and Marketing technology, and benchmark your effectiveness.

Integration Risk - MarTech's Achilles Heel?

Marketers have to rely on best-of-breed technology and cannot avoid integration. Conduct due diligence on integration capabilities of marketing software to reduce integration risk....

  • October 25
  • Kashyap Kompella

Your CMS Vendor Still Wants to Sell You Services

A year ago I outlined why letting a Web Content & Experience Management (WCM) vendor also serve as your integrator was generally a bad idea. Since then the problem has only gotten worse...

  • October 20
  • Tony Byrne

Decision Tools

Pick the right vendors. Improve your effectiveness.

Real TIme - Short List Generator

Get the right vendor shortlist based on your unique requirements.

Real TIme - Vendor Comparison

Compare vendor weaknesses and strengths, head-to-head.

Real Score - Effectiveness Model

Benchmark against competitors and visualize where you need to go.


  • Stockholm
  • October 27—27
  • Theresa Regli

MarTech Europe 2016

  • London, UK
  • November 1—2
  • Theresa Regli

CFO Arts Event

  • Boston, MA
  • November 4—4