RSG Consulting Support

RSG offers three categories of support to MarTech leaders, via fixed-price engagements that quickly deliver high value:

Stack Assessment & Roadmap

Ensure that your stack strategy aligns with your business and technology strategy.

Our experts will leverage proven reference models to identify gaps and opportunities and set directional strategy in a multi-year MarTech stack roadmap.

  • Inventory key platforms against RSG stack reference models
  • Identify gaps and opportunities in current stack relative to future business aspirations
  • Audit current investment to explore prospects for consolidation as well as expansion
  • Create a multi-year roadmap, recommending sequencing, timing, and costs
  • Assist MarTech leadership in socializing results across the enterprise

RSG B2C reference model

 

Solution Selection Guidance

Make the right choice with help from the authors of the book, The Right Way to Select Technology.

Replace outdated waterfall routines with a design thinking-oriented approach that emphasizes an adaptive, test-based selection process.

  • Develop requirements, use cases, and RFP/Tender
  • Recommend the ideal vendor shortlist
  • Advocate for you during vendor testing and simulation
  • Help negotiating agreements, ensuring you don't buy / pay more than you need
  • Apply proven methodologies for selecting the right Agency or Integrator partner

Book cover and blurb from Michael Krigsman

 

Real Pathways to AI Gains at Scale

Get rapid, practical support to accelerate your business results with AI.

  • AI for the Content Supply Chain: A focused consulting engagement to assess, test, and operationalize AI across your content lifecycle. Your outcomes are grounded in business process, not hype. Learn More
  • AI Use Case Portfolio Rationalization: A structured rationalization sprint to eliminate overlap and prioritize AI efforts. Focus on use cases with measurable goals. Learn More
  • Agent AI Roadmap: An opportunistic evaluation of your current marketing and CX flows. Follow a scenario-based roadmap tuned for real automation potential. Learn More

AI reference model Overview