RSG offers three categories of support to MarTech leaders, via fixed-price engagements that quickly deliver high value:

• MarTech Stack Assessment & Roadmap
• Solution Selection Guidance
• AI and Business Optimization

Stack Assessment & Roadmap

Ensure that your stack strategy aligns with your business and technology strategy.

Our experts will leverage proven reference models to identify gaps and opportunities and set directional strategy in a multi-year MarTech stack roadmap.

• Inventory key platforms against RSG stack reference models
• Identify gaps and opportunities in current stack relative to future business aspirations
• Audit current investment to explore prospects for consolidation as well as expansion
• Create a multi-year roadmap, recommending sequencing, timing, and costs
• Assist MarTech leadership in socializing results across the enterprise

Solution Selection Guidance

Make the right choice with help from the authors of the book, The Right Way to Select Technology.

Replace outdated waterfall routines with a design thinking-oriented approach that emphasizes an adaptive, test-based selection process.

• Develop requirements, use cases, and RFP/Tender
• Recommend the ideal vendor shortlist
• Advocate for you during vendor testing and simulation
• Help negotiating agreements, ensuring you don't buy / pay more than you need
• Apply proven methodologies for selecting the right Agency or Integrator partner

AI & Business Optimization

Get rapid, expert support to accelerate your MarTech business results.

• AI Build vs. Buy Analysis: get to business impact faster and more sustainably
• AI Readiness Assessment: where to invest to get the best results
• Use Case Discovery: to identify the foundations for any business case
• Integration Acceleration: get results faster from external integrators
• Process & Information Optimization: better leverage the tools you already have