Two turkeys do not make an eagle. Or will we see the rise of a phoenix?
The trajectory a vendor tracks along the change vector shifts from year to year and has significant implications for you as a technology buyer.
DAM technology too often gets perceived as merely an image repository. This is a shallow view — like saying that a person sitting in a hot tub and kicking his legs constitutes swimming. Actual swimming includes a whole lot more than that, just as digital asset management consists of far more than just putting images in a central searchable repository.
RSG's latest DAM research release updates our evaluations of eight vendors who span the gamut, from
Given the investments Teradata has made in the MarTech space, the move to withdraw may seem a bit surprising at first glance
But now with even SMBs adopting cloud-based DAMs containing hundreds of thousands of assets numbering in the dozens of terabytes, deployment strategy has become more important than the rather arbitrary term "enterprise"
To recap: Teradata -- a vendor more known for its data warehousing software -- has been trying hard to morph from just being a data infrastructure software vendor
The name of the game for digital marketing vendors has been acquisitions and more acquisitions -- as you can perhaps gauge from the multiple product names across the vendors here.
Oracle has done this before; at some point in time, they had four or five different Portal products. However, it took a really long time for them to actually consolidate and integrate multiple offerings. So while it may be a good thing to get different options from one single vendor
We often see deus ex machinas in enterprise technology selection projects, too
It was last year at Henry Stewart's DAM conference in New York that I first stated that despite the industry's multi-year love affair with the word "workflow," collaboration trumps workflow in DAM. It's only recently, however, that
As much as I love a good Belgian ale and steaming mussels with frites, the Francophile in me who's often on the Eurostar jokingly refers to Belgium as "the speed bump of Europe." When it comes to the DAM world, however, out of Belgium comes a vendor too significant to speed over:
It is an understatement to say that Sharepoint has become a nearly ubiquitous platform for workplace collaboration. Yet, as our technology evaluation subscribers know, Sharepoint may be omnipresent but definitely not omnipotent. An enterprise cannot just survive on Sharepoint for all its unstructured content needs, since there are significant functionality gaps in the Sharepoint armor
And the second new entrant to our DAM/MAM research I want to introduce you to is Elvis DAM by Dutchsoftware. Random fact: I collect KLM Blue Delft miniature houses. Elvis joins my â€œDutch vendors I reviewâ€ collection.
Delft, a town in the province of South Holland, is not only famous for its signature lieflijk blue-and-white pottery -- like those miniature KLM houses that are given out on flights -- but also for its software too. One Delft-based company is moving out of the newfound cradle of Dutch software to Amsterdam, as video management vendor Calamares (funny name, no?) has been acquired by SDL to be rebranded as SDL Media Manager