Perhaps the largest pure-play DAM vendor, North Plains is going through a seemingly endless, turbulent, transitional phase, trying to amalgamate its three distinct acquired products into a cohesive whole
With the rise of omni-channel marketing, solutions like Xinet really serve as a single puzzle piece in what may be a multi-tool approach to complex personalized marketing, where print is but one destination among many
But now with even SMBs adopting cloud-based DAMs containing hundreds of thousands of assets numbering in the dozens of terabytes, deployment strategy has become more important than the rather arbitrary term "enterprise"
A few weeks ago I was on a British Airways flight from London to New York, seated next to a teenage boy. I interact with very few teenagers in my life, so for me seven hours next to this kid was a very interesting study in media interaction
As we expanded the breadth of our DAM research earlier this week to include both Equilibrium MediaRich for SharePoint, along with SaaS vendor WebDAM, we also updated our coverage of DAM veteran Widen, and one of the products in North Plains' increasingly vast portfolio, Xine
Over two years ago, I wrote this piece about digital asset management vendors MediaBeacon and North Plains, saying they were almost always mentioned in the same sentence in DAM industry discussions. But that's changed. For better or worse, one vendor has radically grown its toolset and re-cast its approach to the market. The other has maintained the status quo, sticking to focus on one core DAM product and leadership team
North Plains, one of the few goliaths of the DAM space, announced this week an acqusition of VYRE, a onetime web content management vendor that in the last few years shifted its focus to brand and marketing resource management.
It was last year at Henry Stewart's DAM conference in New York that I first stated that despite the industry's multi-year love affair with the word "workflow," collaboration trumps workflow in DAM. It's only recently, however, that