Salesforce Marketing Cloud and the Price of Staying Put
Salesforce Marketing Cloud remains a cornerstone for many enterprises. But last week’s disruption is a reminder that legacy gravity has real operational consequences.
Salesforce Marketing Cloud remains a cornerstone for many enterprises. But last week’s disruption is a reminder that legacy gravity has real operational consequences.
With Salesforce, it’s always worth asking: what’s real and what’s not?
Wall Street darling Klaviyo has IPO'd but there's bigger things afoot in the Outbound Marketing Platform world
The good news is that you don't need to make Salesforce's problem your conundrum.
There's a mis-match between what you pay and what you get for the Salesforce CDP.