Salesforce

Excerpt from the Salesforce: evaluation:

"While ExactTarget provides decent capabilities for capturing subscribers and managing data related to subscribers, its overall lead management capabilities end here. Unlike most other
tools, there is no way to prioritize or score your leads. There are also no ..."

(P. 152 in the Email & Marketing Automation Report. )

Interaction Studio

Salesforce

Social Studio

Pardot

Marketing Cloud

site.com

Journey Builder - Interaction Studio

Customer 360 Audiences

Related Posts

Myths That MarTech Vendors Tell Themselves

Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality

Is Salesforce the New SharePoint?

Like Microsoft, Salesforce has struggled to convert its employee-facing systems into effective customer-facing systems. Our research has found that enterprise licensees have encountered some nasty surprises around

New CRM Evaluation Research

Customer Relationship Management is increasingly the backbone of MarTech and digital customer engagement. After many requests from RSG subscribers to apply our rigorous evaluation methodology to this marketplace, we decided to add a new vendor evaluation stream

Contrasting the Marketing Clouds - Adobe, IBM, Oracle, Salesforce

We just released an advisory paper "Contrasting the Major Marketing Clouds" for RSG research subscribers. This brief is an excellent way for marketing / technology executives to quickly gain a comparative understanding of the leading marketing clouds.

Document Management Options for Salesforce

So for very simple use cases, Salesforce gives you choices. Sometimes this plethora of choices is bad, particularly when different employees use different methods, but sometimes choice can be good, too