Excerpt from the Adobe: evaluation:
"Some customers report that while it can be easy to access and view complex data, they find it(P. 156 in the Report. )
harder to pull simple information, such as summaries. Web analytics managers note that Omniture does not offer standard dashboard reports "out-of-the-box," leaving customers to build dashboards
from scratch. So, while there is a great deal of flexibility in customizing dashboards, if you
have many stakeholders, just getting started could itself present a significant project. ..."
Adobe Experience Manager
Real-time Customer Data Platform
Marketo Engagement Platform
Amid the vendor's annual summit featuring the usual spate of sports-and-entertainment dignitaries, it's always a challenge to figure out what's substance from what's splash.
As we talk to more customers, some real differences emerge.