Wall Street darling Klaviyo has IPO'd but there's bigger things afoot in the Outbound Marketing Platform world

Lots of subtle and not-so-subtle changes to report

Updates to six key Customer Data Platform vendors

We've enhanced several existing evaluations as well as added two new vendors.

I've noticed a recurring trend where large vendors disrupt well-reasoned buyers through questionable tactics.

Many vendors today will declare they can support omnichannel content management and delivery — yet few really can.

RSG receives many subscriber inquiries about what to expect from these major players, so here's a short summary

Amid the vendor's annual summit featuring the usual spate of sports-and-entertainment dignitaries, it's always a challenge to figure out what's substance from what's splash.

Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality

The exact architecture of the Open Data Initiative remains unclear, but in terms of intent, CDPs have the same objective

I don't think this is a game-changer for Adobe, but it could have a big impact on Marketo customers.

What if we could do simple "tasting notes" for certain WCM vendors, like wine critics do? What would we say? Quite tongue-in-cheek, here's a sampling

Just a glance at this matrix will make it apparent why Adobe is acquiring Magento:

As we talk to more customers, some real differences emerge.

As Microsoft aggressively "cloudifies" its solution portfolio though, we're witnessing some major changes happening to the product line. What are the implications for you as a customer?