At Cannes Lions on June 16th, Adobe launched LLM Optimizer, its newest play in the GenAI arena. The pitch? Help brands shape how they appear in AI-powered search and assistants like ChatGPT, Gemini, and Perplexity.

As Adobe shifts its strategic focus to AEM as a Cloud Service (AEMaaCS), enterprise customers still running on AEM 6.4, 6.5, or earlier versions are entering a period of diminishing returns.

What's going on, and what does it mean for you, the MarTech leader?

As it happens, very few firms go all-in with Adobe

Wall Street darling Klaviyo has IPO'd but there's bigger things afoot in the Outbound Marketing Platform world

Lots of subtle and not-so-subtle changes to report

Updates to six key Customer Data Platform vendors

We've enhanced several existing evaluations as well as added two new vendors.

I've noticed a recurring trend where large vendors disrupt well-reasoned buyers through questionable tactics.

Amid the vendor's annual summit featuring the usual spate of sports-and-entertainment dignitaries, it's always a challenge to figure out what's substance from what's splash.