Enterprise subscribers to RSG's Stack Advisory packages are invited to apply to our MarTech Leadership Council — an exclusive, confidential peer group that meets several times a year. (Tech suppliers are prohibited.)

The Council was founded September, 2019. See lessons learned from the first meeting, and what the Council had to say about two key themes: collaboration and integration. The next in-person meeting was held in Atlanta in February, 2020. Some new themes emerged as stack leaders self-assessed their capabilities.

After switching to virtual meetings in June, 2020, the Council has met quarterly to discuss topics such as: 

• Pandemic Adaptation
• CDP Best Practices
• Omnichannel Personalization
• Integrating Data and Content
• Marketing Ops
• The "New World for Consumer Data"
• Organization Structures Needed to Achieve Omnichannel Goals
• MarTech and Digital Commerce
• Gaps and Opportunities Going into 2023

The next meeting will be virtual in March 2023 and cover various approaches to advancing enterprises down a Personalization path.

 

 

Benefits

• Build strong relationships with peers and thought leaders through f2f meetings
• Obtain direct access to your most knowledgeable peers
• Have conversations with, not presentations from, thought leaders
• Conduct ad hoc polls on hot topics and current issues
• Address tough issues via peer assists to accelerate professional development
• Obtain early access to the latest MarTech stack research from RSG
• Guide Real Story Group's research agenda
• Confidential, candid, vendor-free environment

How It Works

• Two seats to confidential peer group of primarily Global 2000 stack leaders
• First right to reject competitor participants
• Three in-person council meetings per year (when able to resume) plus virtual meetings, to engage directly with peers
• Participate in private LinkedIn channel to query peers in-between meetings

This is an upgraded, Council-Level subscription. Find purchase details here. RSG must approve your application.

You can apply here.