MarTech Stack Leadership Council

Enterprise subscribers to RSG's Stack Advisory packages are invited to apply to our MarTech Leadership Council — an exclusive, confidential peer group that meets two to three times a year. (Tech suppliers are prohibited.)

The first meeting was held in Boston in September, 2019. See lessons learned, and what the Council had to say about two key themes: collaboration and integration.

The next in-person meeting was held in Atlanta in February, 2020. Some new themes emerged as stack leaders self-assessed their capabilities.

After switching to virtual meetings in June, 2020, the Council has met bi-monthly to discuss pandemic adaptation, CDP best practices, omnichannel personalization, integrating data and content, and marketing ops.

The next virtual meeting will be held in June, 2021, on the "New World for Data."

 

Omnichannel Executive Leadership Council

Benefits

  • Build strong relationships with peers and thought leaders through face-to-face meetings
  • Obtain direct access to your most knowledgeable peers
  • Have conversations with, not presentations from, thought leaders
  • Conduct ad hoc polls on hot topics and current issues
  • Address tough issues via peer assists to accelerate professional development
  • Guide Real Story Group's research agenda
  • Confidential, candid, vendor-free environment

How It Works

  • Two seats to confidential peer group of primarily Global 2000 MarTech / CX stack leaders
  • First right to reject competitor participants
  • Three in-person council meetings per year (when able to resume) plus virtual meetings, to engage directly with peers
  • Participate in private LinkedIn channel to query peers in-between meetings

This is an upgraded, Council-Level subscription. Find purchase details here. RSG must approve your application.

You can apply here.