What's Up With CDPs From Big MarTech Vendors?
RSG receives many subscriber inquiries about what to expect from these major players, so here's a short summary
Excerpt from the HCL: evaluation:"Although IBM will offer you a putative solution for almost any requirement, it most likely will not be a single offering - or even come from a single product family - and the structure of the solution will typically vary from salesperson to salesperson, or ..."
(P. 71 in the Email & Marketing Automation Report. )