We just released an advisory paper "Contrasting the Major Marketing Clouds" for RSG research subscribers. This brief is an excellent way for marketing / technology executives to quickly gain a comparative understanding of the leading marketing clouds.
The popularity of Slack, particularly on the user engagement front (it may not really be ready for large enterprise use) — a group chat tool developed with a mobile-first design ethos — underscores that mobile collaboration in the digital workplace remains an unmet need. Traditional collaboration vendors have lagged here but are scrambling to catch-up.
As a potential customer, understand that Google is signaling serious intent but that they are still in the early stages of that journey. Even for the mighty Google ambition does not automatically guarantee success
So if you are already an IBM customer â€” meaning you have invested in IBM WebSphere Portal and WCM and have entitlements for MobileFirstâ€” this is good news for you. But remember that while this combined solution can target a lot of scenarios, it remains a complex set of platforms
When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple products within the suite