What's Up With CDPs From Big MarTech Vendors?
RSG receives many subscriber inquiries about what to expect from these major players, so here's a short summary
HCL
Excerpt from the HCL: evaluation:"Note that while you can import Connections activity streams into other applications, you are neither socializing the experience in those applications nor delivering contextual collaborative services in non-IBM environments ..."
(P. 103 in the Enterprise Collaboration & Social Software Report. )
Unica Campaign
- One of 15 vendors evaluated in the Email & Marketing Automation stream
- Download a complimentary sample vendor evaluation from our evaluation research.
Web Content Manager
- One of 34 vendors evaluated in the Web Content & Experience Management stream
- Download a complimentary sample vendor evaluation from our evaluation research.
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