What's Up With CDPs From Big MarTech Vendors?
RSG receives many subscriber inquiries about what to expect from these major players, so here's a short summary
HCL
Excerpt from the HCL: evaluation:"Although IBM will offer you a putative solution for almost any requirement, it most likely will not be a single offering - or even come from a single product family - and the structure of the solution will typically vary from salesperson to salesperson, or ..."
(P. 71 in the Email & Marketing Automation Report. )
Unica Campaign
- One of 15 vendors evaluated in the Email & Marketing Automation stream
- Download a complimentary sample vendor evaluation from our evaluation research.
Web Content Manager
- One of 34 vendors evaluated in the Web Content & Experience Management stream
- Download a complimentary sample vendor evaluation from our evaluation research.
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