DAM technology too often gets perceived as merely an image repository. This is a shallow view — like saying that a person sitting in a hot tub and kicking his legs constitutes swimming. Actual swimming includes a whole lot more than that, just as digital asset management consists of far more than just putting images in a central searchable repository.
Most of the early reviews seem to laud the platform mostly for....looking like Facebook. We'll have a lot to say in the coming weeks on where the platform does and does not actually make employees more effective, but for now I'll argue that your biggest challenge with this offering will not be the technology
I often see customer shortlists that have one or more cloud-based file sharing services along with one or more of traditional Enterprise Content Management (ECM) tools. Most often, at least one of them is in the wrong shortlist, but how do you distinguish between them?
As a potential customer, understand that Google is signaling serious intent but that they are still in the early stages of that journey. Even for the mighty Google ambition does not automatically guarantee success
Microsoft SharePoint, as we all know, is that creaking part of your office furniture. Google Apps for Work, on the other hand, is a motley crew of consumer applications, moonlighting in the enterprise for some extra cash.
As a standalone service, Syncplicity probably wasn’t lucrative enough for an EMC sales strategy that focuses on large deals. Moreover, customers who are not "EMC shops,” and others will probably find it easier to deal with a standalone Syncplicity instead of EMC
Google announced that it will add features to its consumer social network Google+ to make it suitable for business users. However, Google may find that on the enterprise side too, the ship has already sailed