Excerpt from the Act-On: evaluation:
"In the end, an email-based campaign is where Act-On really shines. On the downside, Act-On only focuses on email campaigns(P. 127 in the Email & Marketing Automation Report. )
and does not provide much in terms of campaigns on social media or mobile, except for its responsive templates. ..."
As I noted in this blog post, Digital Marketing can cover a panoply of different tools and technologies for Marketers. In our new research, we will cover vendors that focus on the following aspects of Digital Marketing