Excerpt from the Act-On: evaluation:

"In the end, an email-based campaign is where Act-On really shines. On the downside, Act-On only focuses on email campaigns
and does not provide much in terms of campaigns on social media or mobile, except for its responsive templates. ..."

(P. 127 in the Email & Marketing Automation Report. )


Related Posts

Digital Marketing - Forthcoming Evaluation Research

Train and Metro networks around the world are perpetually under construction, with new lines getting added regularly and existing ones getting a makeover. We are also adding a new line called "Digital Marketing" to our own Vendor Map.

As I noted in this blog post, Digital Marketing can cover a panoply of different tools and technologies for Marketers. In our new research, we will cover vendors that focus on the following aspects of Digital Marketing