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Real Story Group
Strong opinions. Candid advice.
Recent Real Story Group Blog Entries
New Subway Map for 2020
November 19, 2019
The new map is here! The new map is here!
My Omnichannel Stack Should Come From One Vendor! OK Boomer...
November 18, 2019
I sometimes feel like a dismissive Millennial when I hear vendors or idealistic buyers say that their Omnichannel Tech Stack should come from a single software provider.
The Real Story on Adobe DAM
November 15, 2019
Adobe is one of the better-known Digital Asset Management vendors, but what are they really providing?
What to Make of Salesforce on Azure?
November 14, 2019
Marketing Cloud had to go
Real Story: Don't Select Technology When You're Not Ready to Implement
November 14, 2019
New technology will not put your organizational house in order.
Tech Select Series: Evaluating Vendor Proposals
November 13, 2019
Let's talk about evaluating vendor proposals. Reading through all the long documents can feel like a slog, but
New Vendor Evaluations for Omnichannel Content Platforms.
November 12, 2019
One of those rare times where customers are running a bit ahead of the technology
What to Make of Salesforce's Latest CMS
November 7, 2019
Salesforce is pitching a more generalized web and omnichannel content management platform - what should you make of it?
Tech Selection Series: Answering Bidder Questions
November 5, 2019
Solicit questions and answers in writing, be respectful, set a deadline and treat each vendor fairly...
Updated Evaluations of Sitecore and CoreMedia
November 4, 2019
Fresh takes on two longtime WCM players.
[Webinar] What is an Omnichannel Content Platform?
October 31, 2019
Is There an Omnichannel Content Platform in Your Future? Join Tony Byrne to find out.
Real Stories: The After-the-Implementation Business Case
October 30, 2019
Your business case should not come after the new technology is already purchased and implemented.
Tech Selection Series: Issuing Your RFP
October 29, 2019
Delivering the RFP to the bidders seems very straightforward, but actually there's some things that you can do here that will influence response rates.
See You in Vienna Next March?
October 28, 2019
The Right Way to Select MarTech & CX Technology at the Advatera Digital Leadership Forum 2020 in Vienna.
Is There an Omnichannel Content Platform in Your Future?
October 26, 2019
This new research stream represents a bit of a departure for RSG, yet something important is happening here.
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