In the last decade of Real Story Group's coverage of the Digital Asset Management (DAM) marketplace, we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. The DAM universe is now segmented into four distinct categories that we label DAM 1.0, 2.0, 3.0, and 4.0.
A MarTech leader has to juggle multiple dimensions around AI, including ROI, organizational support, business alignment, governance + privacy, and more
Last month, Real Story Group hosted a virtual session of our MarTech Stack Leadership Council focused on a timely and complex topic: how AI is transforming enterprise content supply chains
Watch this recorded webinar for a rapid tour of the current state of AI tech for marketing.
The marketplace is moving inexorably towards hybrid-composable models
Updated evaluations for fourteen major CDP vendors suggest major architectural shifts
Today among media CMS licensees I see frustration above and beyond what their enterprise peers experience
In times of economic uncertainty and potential belt tightening, your organization will face a dual challenge: how to streamline operations while still improving the effectiveness of your marketing efforts.
You’ve probably heard of "Human in the Loop" approaches where human intervention gets integrated into the AI workflow, improving accuracy, fairness, and ethical decision-making. While this concept makes sense, in reality, at Real Story Group we’re seeing a new paradigm emerge: the "Lawyer in the Loop."
What's going on, and what does it mean for you, the MarTech leader?
Enterprises running Sitecore XP have come to a crossroads. With Sitecore pushing XM Cloud as the natural "next step," the question arises: is migrating truly the best path forward?
Watch RSG Founder Tony Byrne give a candid assessment of how large enterprises should address Salesforce from a MarTech perspective.
Exclusive New Advisory Paper on the CDP Marketplace for RSG Subscribers
Atlanta is a hotbed of industry and over the next few weeks it will be the host to several great discussions around today's realities and the future promises of Marketing Technology.
Watch this recorded webinar, “5 Reasons Your DAM is Even More Important in 2025.”