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There's a mis-match between what you pay and what you get for the Salesforce CDP.
In this recorded briefing RSG founder Tony Byrne discusses what you can expect to see in the WCM market over the course of the year.
RSG has updated a dozen key vendor evaluations in our WCM research stream.
Learn about the changing scope of CDP within broader MarTech stacks, what it means for big vendors entering the market in 2021.
Learn how to choose a vendor who can help, not hinder you to get where you need to be today and where you want to go on your journey.
Review of why and how you face a different set of outbound messaging choices in MarTech
Learn why your customer data and journey orchestration technology choices have changed from even two years ago.
The tech analyst world doesn't split neatly between sell-side and buy-side research. You the customer are the worse off...
At RSG we're seeing vendor proposals with fee scales all over the map.
Does your DAM platform help you achieve key omnichannel marketing goals or does it hinder your progress?
The vendor's focus on core R&D and channel-based selling proved a winning business strategy, but I think Sitecore has hit a ceiling in recent years.
Learn where your enterprise fits in the future world of DAM, and get some ideas about where your journey should take you next.
MarTech architectures matter now more than ever. Join RSG for a fast-paced review of your options.