OpenText is reintroducing itself under new leadership, new structure, and a louder AI narrative. But for marketing and content leaders, the core question isn’t whether the re-org signals a bold new future.
Marketers are chasing the next AI win - faster content, smarter insights, automated decisions. But the organizations actually getting return on investment from AI in marketing all share one thing in common: they built the foundation first.
All too often you the MarTech leader get sandwiched in the middle
Personally, I don't understand what Sitecore is doing here
The slogans change, but the underlying misconceptions don’t
This Thanksgiving, Tony and I decided to do something different: set aside our usual skepticism and focus on gratitude.
Many enterprise MarTech teams are piloting AI services across different channels. Somewhat fewer are pushing prototypes into enterprise-wide production amid questions of cost, consistency, and readiness.
We can declare a victor: composable MarTech - Digital stacks have won
I’m very excited on your behalf about the next phase of enterprise customer content management
A single customer view is not a one-time project; it's an ongoing process that requires constant adaptation
Some MarTech vendors are “zombies” — drifting through the market on legacy code, outdated R&D, or dwindling venture cash.
Some advice to share, tailored specifically for MarTech leaders
Juggling a multiplicity of stakeholders, lengthy requirements checklists, and ambitious timelines are just a few of the challenges MarTech leaders face in selecting technology. Throw in AI-hype and some overly-aggressive sales practices from a vendor or two and things can get downright ugly.