Customers expect you to engage coherently and consistently with you regardless of channel and continue doing so when new channels emerge. How to get there?
It becomes as less suitable platform, at least on its own, if you need advanced capabilities in specific areas
Education becomes particularly important with platforms where you intend to follow a more self-service model for workaday marketers.
Welcome to RSG's latest "Real Story" case study about technology selection.
Some interesting upstarts have emerged, and some established MarTech cloud vendors are struggling in this space.
RSG updated a sizable set of vendor evaluations in our Customer Data Platform research stream.
Find out what it really takes to redeploy common stories and experiences across channels in the coming decade.
This next meeting will focus a bit more on show-and-tell.
As 2019 ends, it's time for our yearly attempt at predicting what we think will come in the new year.