The next step in our best practice series is how to filter vendor bidders down to two finalists.

Like CDPs and JOEs, an OCP seeks to serve as a single source of truth.

Learn how emerging omnichannel needs are shaping eight key marketplaces.

Join Tony Byrne for a critical review of JOE technology and its potential role in your broader omnichannel stack.

Demos can be very revealing, certainly about the vendor, but also about your own requirements.

Still more of a multichannel-oriented marketplace

The new map is here! The new map is here!

I sometimes feel like a dismissive Millennial when I hear vendors or idealistic buyers say that their Omnichannel Tech Stack should come from a single software provider.

Adobe is one of the better-known Digital Asset Management vendors, but what are they really providing?

Marketing Cloud had to go somewhere...

New technology will not put your organizational house in order.

Let's talk about evaluating vendor proposals. Reading through all the long documents can feel like a slog, but

One of those rare times where customers are running a bit ahead of the technology

Salesforce is pitching a more generalized web and omnichannel content management platform - what should you make of it?

Solicit questions and answers in writing, be respectful, set a deadline and treat each vendor fairly...