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The Effectiveness Model attempts to provide a structured framework for building such a roadmap, in the context of an overall strategy. The framework suggests graded levels of capabilities that can help you audit, assess, and explain your current state, as well as inform a roadmap for maturing your enterprise capabilities. It can help you understand where you are over- and under-investing in one dimension or another (e.g., overspending on technology and under-investing in content analysis), so you can re-balance your portfolio of capabilities.
Real Story Group's RealScore is a numerical grade that you can use to benchmark your enterprise's capabilities in the context of a progressive roadmap, your progress over time, and in relation to your peers.
Special thanks to the DAM Foundation (http://damfoundation.org) for permitting us to use the DAM Maturity Model as the foundation of the DAM Effectiveness Model in RealScore.
