Why CDPs refuse to fade away...

I’m very excited on your behalf about the next phase of enterprise customer content management

A single customer view is not a one-time project; it's an ongoing process that requires constant adaptation

Some MarTech vendors are “zombies” — drifting through the market on legacy code, outdated R&D, or dwindling venture cash.

Some advice to share, tailored specifically for MarTech leaders

Juggling a multiplicity of stakeholders, lengthy requirements checklists, and ambitious timelines are just a few of the challenges MarTech leaders face in selecting technology. Throw in AI-hype and some overly-aggressive sales practices from a vendor or two and things can get downright ugly.

Some universal patterns for you to follow...

Finding "synergies" across two firms' digital estates is harder than it looks.

However much debated, the report documents uncomfortable truths about AI in the modern enterprise -- but you can close those gaps

In a world where every campaign platform calls themselves an "journey builder," it's worth understanding what true journey orchestration really means, and why it's so important

What do Digital Asset Management (DAM) systems have to do with wringing value out of your AI initiatives? It turns out quite a bit.

The AI reference model, for example, covers Generative, Insights, Decisioning, and Agentic capabilities, along with foundational data and governance. It is a clear picture of what a complete environment should look like.

For two decades, search optimization meant getting your content to rank higher in traditional results. The logic was simple: climb the blue-link ladder, and more people would find you.

Web sites aren’t dead - they’ve slipped their moorings and caught an evening wind. The harbor’s quieter because attention has moved into faster currents: social lanes and AI search that radio for cargo instead of docking at your homepage.

Whether you're just getting your DAM off the ground or exploring advanced omnichannel content strategies, this episode offers a practical framework to help you understand where you are in your DAM journey—and where you need to go next.