What's working (and what's not working) across key areas like customer data, personalization, content supply chains, stack modernization, AI, and organizational models?
How to adapt your WCM strategy to the new world of MarTech.
For years, Contentful stood as the archetype of the WCM 3.0 era: a headless CMS focused on structured narrative content, clean APIs, and developer agility. In a world tired of bloated monoliths, that clarity won converts fast – especially among developers.
Salesforce wants you to believe it has cracked the code on autonomous AI agents. With the release of Agentforce 3, the company promises a leap forward: agents that plan, reason, and act independently, orchestrating outcomes across sales, service, marketing, and beyond.
Acquia, the commercial engine behind Drupal, remains a prominent name in the “digital experience platform” (DXP) landscape.
At Cannes Lions on June 16th, Adobe launched LLM Optimizer, its newest play in the GenAI arena. The pitch? Help brands shape how they appear in AI-powered search and assistants like ChatGPT, Gemini, and Perplexity.
Why do major analyst firms often mislead enterprise tech buyers—by favoring big vendors, recycling outdated ideas, and creating hype-driven, nonsensical categories?
If you're running campaigns in email, SMS, push, and paid media, you might think you're doing omnichannel marketing.
But chances are, you're not.
First thing I look for: where’s the Enterprise Architect? If the answer is, "we don’t have one," it bodes trouble ahead
Changes this decade have shifted websites from the center of the MarTech stack to just one among many important touchpoints. Are you ready for WCM 4.0?
MarTech professionals have long wrestled with fragmented stacks—where ESPs, CDPs, DAMs, A/B testing tools, analytics platforms, and commerce engines all operate on different protocols, data formats, and authorization schemes.
In early May, the Real Story Group MarTech Stack Leadership Council convened in Atlanta for a private, two-day, in-person working session focused on AI enablement, stack modernization, and governance transformation.