Customer Data Platforms have burst on the MarTech scene over the past several years, and many enterprises are experimenting with these platforms or rolling out major initiatives after early pilot stages. These early days have also brought some unexpected surprises.
CDPs live at the intersection of enterprise data management and customer experience, and as such, straddle both worlds. Different vendors have made critical decisions about what lies in scope of their CDP and what does not, and those choices get reflected in an underlying architectural model. A savvy enterprise CDP team will understand these distinctions before committing to a vendor.
Join RSG specialists Tony Byrne and Apoorv Durga for a rapid-fire tour of different architectural models for CDPs, with an emphasis on service models and how to distinguish among them. Come away with a better set of questions and ideas to address with your internal team about how to scope a CDP initiative going forward. As usual, you can count on Real Story Group for an unvarnished view of the marketplace and your choices in a world where more than three-dozen major CDP vendors compete for your business.
June 9, 2021
1:00 PM ET / 17:00 UTC