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Real Story Group
Strong opinions. Candid advice.
Recent Real Story Group Blog Entries
[Webinar] The Right Way to Select a CDP
May 22, 2019
Which CDP is right for you?
What Sitecore's Hedgehog Acquisition Really Means
May 21, 2019
Lesson: high-end WCM platforms don't operate in real life like the packaged solutions you saw in sales demos.
Evaluating Microsoft Dynamics Marketing
May 14, 2019
Microsoft has had a somewhat checkered history with MarTech.
[Webinar] The Right Way to Select DAM Technology
May 10, 2019
Take a tour of the DAM technology landscape and come away with a proven methodology for selecting the right solution for your enterprise
SAP Announces CDP
May 9, 2019
Keeping all your customer data in once place is a great objective. However, what that place should be is a tricky question.
Updates to CDP Vendor Evaluations
May 7, 2019
New vendors ActionIQ, Celebrus, and SessionM, along with updates to Lexer and NGDATA.
Create the Right Vendor Short List with RealQuadrant
May 3, 2019
What if you could get beyond mysticism and magic to understand which vendors are uniquely well-suited to your specific business objectives?
[Webinar] The Right Way to Select WCM Technology
April 30, 2019
Considering a new web CMS? Join Tony for this fast-paced look at the landscape.
Use Business Scenarios to Differentiate Journey Orchestration Engine Vendors
April 29, 2019
In a true omnichannel strategy, they may all seem pertinent, but I'll encourage you to focus on your highest business priorities
2019 Omnichannel Stack Vendor Map
April 26, 2019
See the latest version of RSG's famous Vendor Map.
New Stack Advisory Offering
April 19, 2019
The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy
Still Skeptical About Google in the (MarTech) Enterprise
April 17, 2019
I'm skeptical....less that Google might try, and more that it would fail.
Announcing Journey Orchestration Engine Vendor Evaluations
April 16, 2019
This segment has deep roots in decisioning systems that go back to the 1990s, but in the omnichannel digital era, needs have expanded rapidly
[Webinar] Relief for the Harried Stack Owner
April 12, 2019
How can stack owners respond to growing demands and an abundance choices? Learn what will make you most successful as you move your enterprise into the omnichannel era.
What Does the IBM Sell-Off Mean for the MarTech Marketplace?
April 10, 2019
There are five key lessons for customers, and we ought view other major suite vendors in a new light as well
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