Could that be you, too? Maybe. If you work for a large enterprise, there's a chance you may already be eligible for a seat.

We recently updated some Web CMS vendor evaluation chapters to keep subscribers ahead of this diverse marketplace

Just note that the new CDP is not due to be released until later this year. At this point, details remain sketchy.

The customer journey is becoming more critical as enterprises seek to deliver a more holistic, omnichannel experience.

For core technology, take your time to do it right; for something non-core, proceed expeditiously. But sometimes I see a truly stalled effort: total selectile dysfunction

Welcome to the new era of Omnichannel. Learn why your MarTech or DX Stack may not be delivering the Omnichannel promise.

Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality

The problem is not that vendors bribe analyst firms outright. The game is more subtle than that.

Does your DAM platform help you achieve key omnichannel marketing goals or does it hinder your progress?

RSG has updated several vendor evaluations in our Marketing Automation and Campaign Management research stream

Some CDP vendors target more complex data environments. They differentiate less on marketing activation and more on creating advanced data stores that marketers can then leverage in arbitrary ways.

After updating several major vendor evaluations, we tweaked RSG's Web Content & Experience Management (WCM) marketplace categorization

This scenario overlaps a bit with Media Asset Management (MAM) technology and desktop-based editing suites. DAM vendors have been encroaching on both domains in recent years.

By my count we were 8.5 out of 12, or once again about 71%. That's pretty typical for the 15 years we've been prognosticating...

Join RSG Founder Tony Byrne as he shows you how to assess your Web CMS capabilities, providing you with a better understanding of where you lead and lag.