Recent Real Story Group Blog Entries

What Do We Mean When We Say We Want Netflix?

• June 13, 2019

CX leaders frequently tell me they want "Netflix-like" experiences. What does that really mean?

[Webinar] 2019 Omnichannel Vendor Map

• June 5, 2019

Get a closer look at some key themes in the new 2019 Omnichannel Vendor Map.

Journey Orchestration Technology Across Four Stages

• June 3, 2019

In considering journey orchestration for your organization, we advise you to understand where you’ll be designating each of these four services

[Webinar] The Omnichannel CX Stack

• May 27, 2019

Learn how to guide your future stack investments toward supporting omnichannel needs.

[Webinar] The Right Way to Select a CDP

• May 22, 2019

Which CDP is right for you?

What Sitecore's Hedgehog Acquisition Really Means

• May 21, 2019

Lesson: high-end WCM platforms don't operate in real life like the packaged solutions you saw in sales demos.

Evaluating Microsoft Dynamics Marketing

• May 14, 2019

Microsoft has had a somewhat checkered history with MarTech.

[Webinar] The Right Way to Select DAM Technology

• May 10, 2019

Take a tour of the DAM technology landscape and come away with a proven methodology for selecting the right solution for your enterprise

SAP Announces CDP

• May 9, 2019

Keeping all your customer data in once place is a great objective. However, what that place should be is a tricky question.

Updates to CDP Vendor Evaluations

• May 7, 2019

New vendors ActionIQ, Celebrus, and SessionM, along with updates to Lexer and NGDATA.

Create the Right Vendor Short List with RealQuadrant

• May 3, 2019

What if you could get beyond mysticism and magic to understand which vendors are uniquely well-suited to your specific business objectives?

[Webinar] The Right Way to Select WCM Technology

• April 30, 2019

Considering a new web CMS? Join Tony for this fast-paced look at the landscape.

Use Business Scenarios to Differentiate Journey Orchestration Engine Vendors

• April 29, 2019

In a true omnichannel strategy, they may all seem pertinent, but I'll encourage you to focus on your highest business priorities

2019 Omnichannel Stack Vendor Map

• April 26, 2019

See the latest version of RSG's famous Vendor Map.

New Stack Advisory Offering

• April 19, 2019

The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy