Real Story: Honing in on the Right Marketplace
Before creating vendor lists, invest in researching which marketplace you should be exploring.
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Recent Real Story Group Blog Entries
Real Story: When the Shadow System Goes Dark
To involve IT... or to not involve IT? Can you relate to this question?
Tech Select Series: Piloting Your Solution
You want to plan it like a real implementation, learn key lessons and gauge your readiness...
Tech Select Series: Negotiating Pricing and Contracts
The key message here is that you want to start your negotiations early...
One Day, Two Thoughts on the CDP Marketplace
Lately I've been having a lot of apparently opposing beliefs about the Customer Data Platform (CDP) marketplace.
Going from Journey Mapping to Journey Orchestration
It’s one thing to map and analyze customer journeys, but what if you want to actually improve them across channels?
Tech Select Series: Implementation
At some level the implementation phase never really ends... but you can create an environment for adaptable, continuous improvement.
The Real Story on Lexer CDP
Lexer is a well known CDP provider, but are they right for your strategic business needs?
Real Story: Avoid Massive Checklists
This story illuminates the problem when feature-based evaluation gets taken to its logical extreme.
Tech Select Series: The Competitive Bake-off
It's bake off time - where your two vendor finalists compete head to head.
![[Webinar] Technology Predictions for 2020](/sites/default/files/styles/blog_thumbnail/public/Trend_image_file_1574872585.jpg?itok=hiIPAHW9)
[Webinar] Technology Predictions for 2020
What's in store for Omnichannel technology in 2020? Join Jarrod for RSGs top ten key predictions!
Tech Select Series: Filter to Finalists
The next step in our best practice series is how to filter vendor bidders down to two finalists.
Where Does an Omnichannel Content Platform Fit in Your Stack?
Like CDPs and JOEs, an OCP seeks to serve as a single source of truth.
![[Webinar] New 2020 Omnichannel Vendor Map](/sites/default/files/styles/blog_thumbnail/public/Trend_image_file_1574202332.jpg?itok=n0fAje5-)
[Webinar] New 2020 Omnichannel Vendor Map
Learn how emerging omnichannel needs are shaping eight key marketplaces.