Use Scenarios to Get to the Right DAM Shortlist
At Real Story Group we've learned to favor business use-cases over feature grids
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Recent Real Story Group Blog Entries
![[Webinar] CDP Marketplace Trends](/sites/default/files/styles/blog_thumbnail/public/Trend_image_file_1569949129.jpg?itok=FzLDdPuL)
[Webinar] CDP Marketplace Trends
Join Tony Byrne for on overview of the CDP landscape and what's evolving in this marketplace
Tech Selection Series: Researching the Marketplace
MarTech/CX marketplaces continue to evolve rapidly and has become more complex with more overlaps, new vendors, more investment, emerging niches, and evolving use cases
Will Oracle Go the Way of IBM in MarTech?
I don't believe Oracle can just acquire its way out of this problem
Tech Selection Series: Testable Scenarios
In this segment of RSG's "Real Story Vendor Procurement" series, I'll cover narrative scenarios - an essential step in any test-based selection process...
What's Up With CDPs From Big MarTech Vendors?
RSG receives many subscriber inquiries about what to expect from these major players, so here's a short summary
Adding Liferay and Jahia to WCM Evaluations
There's more to watch here, but on the whole, we're seeing more suite-style strategies emerging in the upper mid-market
Tech Selection Series: Assessing Risk and Maturity
In this segment of RSG's "Real Story Vendor Procurement" (RSVP) best practices series, learn to look critically at your project risk and operational maturity
CDPs - Do You Need More Than One?
Let's not get surprised to see multiple CDPs within an enterprise. CDP platforms - like other technologies - will have different focus areas.
Tech Selection Series: Articulate a Business Case
Welcome to the first edition of RSG's "Real Story Vendor Procurement" (RSVP) best practices series. I'll be sharing some foundational advice
Don't Leave Money on the Table
Experience tells me many of you feel rushed to spend resources on low-quality projects.
Updates to CDP Vendor Evaluations
The CDP (orange) line on RSG's Omnichannel Vendor Map seems perpetually under construction
The Sitecore Paradox
The vendor's focus on core R&D and channel-based selling proved a winning business strategy, but I think Sitecore has hit a ceiling in recent years.
Complimentary eBook on Selecting Technology
I'm happy to offer a complimentary ebook to Technoloy Selection Specialists at end-user enterprises.