Recent Real Story Group Blog Entries

[Webinar] What is an Omnichannel Content Platform?

• October 31, 2019

Is There an Omnichannel Content Platform in Your Future? Join Tony Byrne to find out.

Real Stories: The After-the-Implementation Business Case

• October 30, 2019

Your business case should not come after the new technology is already purchased and implemented.

Tech Selection Series: Issuing Your RFP

• October 29, 2019

Delivering the RFP to the bidders seems very straightforward, but actually there's some things that you can do here that will influence response rates.

See You in Vienna Next March?

• October 28, 2019

The Right Way to Select MarTech & CX Technology at the Advatera Digital Leadership Forum 2020 in Vienna.

Is There an Omnichannel Content Platform in Your Future?

• October 26, 2019

This new research stream represents a bit of a departure for RSG, yet something important is happening here.

Mastercard Acquires SessionM CDP

• October 25, 2019

Just when you thought the scope of CDP couldn't get wider...well it's still broadening.

What to Make of Microsoft's New CDP?

• October 24, 2019

In short, as usual we're skeptical, though it's early days for Redmond here

Real Stories: Making Space for Open Source Solutions

• October 23, 2019

Remain open to alternate business models and be creative around finding the right firm to bid on behalf of a particular technology.

Tech Selection Series: Developing Your RFP

• October 22, 2019

This effort will set the stage for the entire vetting process, so take the time to get it right

Twelve Lessons from Enterprise Stack Owners

• October 18, 2019

Some lessons learned after RSG gathered together 20+ large-enterprise stack owners under our Omnichannel Executive Council

[Webinar] Billionaire Behemoths: Acquia, Sitecore, WordPress and a Changing WCM Marketplace

• October 17, 2019

WCM vendors north of $1B are entering unicorn territory. What does it really mean....

Real Stories: Stakeholder Extremes

• October 16, 2019

Bring the right people to the table at the very beginning.

Tech Selection Series: Creating a Targeted List

• October 15, 2019

In this step I cover how to create a target list of vendors to receive your RFP.

Updated CDP Evaluations: AgilOne, Lytics, SessionM

• October 14, 2019

These vendors reflect a couple of trends within the CDP marketplace as a whole...

Use Scenarios to Get to the Right DAM Shortlist

• October 9, 2019

At Real Story Group we've learned to favor business use-cases over feature grids