With Salesforce, it’s always worth asking: what’s real and what’s not?

Scott has joined Real Story Group as Principal Analyst

Key themes reflecting shared challenges, innovations, and future directions.

Many struggles will bedevil a MarTech program when vendors and consultants push these common myths

Join us for an exclusive 30-minute webinar to learn about the key trends and insights to help you make informed decisions about the future of your digital platforms.

The stack of the future will be "legless:" lightly decoupled with a strong foundation

The future of Oracle’s MarTech portfolio seems clouded in doubt

As we gear up for the last quarter of the year, several exciting industry-related events are on the horizon. These events offer valuable insights, networking opportunities, and the latest trends in Digital Asset Management (DAM) and Creative Technology.

Oracle's testing and personalization offering is getting rather long in the tooth

This virtual symposium brings together industry experts, thought leaders, and practitioners to share their experiences, insights, and strategies.

I’ve been asked to Chair a new conference devoted to the Creative Technology topic.  On 28 June 2024 in London, we’ll look to bring together creative leaders and practitioners who are looking to find more powerful and scalable solutions.

Watch the recorded webinar to learn what composability really means in a CDP context and how to distinguish vendor fluff from genuine opportunities. Come away with some conclusions that might surprise you!

Join us for a fast-paced webinar taking a hard look at the intersection of AI and customer journey technologies.

Why CDP adoption in the B2B sector has been slower compared to B2C

Join RSG analysts for a rapid-fire tour of changes and key trends for CDPs in 2024.