Use Scenarios to Get to the Right DAM Shortlist

  • 22-Mar-2019

At RSG we've always believed that scenario-based analysis represents the most efficient approach to understanding your needs when looking to determine the right vendor shortlist. Vendors will claim broad applicability for their platforms, but we find in in reality they tend to excel at a subset of business use cases.

This is especially true in the digital asset management (DAM) world, with a fragmented marketplace featuring a wide variety of suppliers.  So a savvy customer will prioritize their needs.

DAM Scenarios
Thirteen DAM Scenarios. Source: RSG

In a recent series of blog posts, I laid out 13 canonical DAM scenarios, across five key categories. Here's a quick index. Click through for more details on the ones that seem most apt for your enterprise.

Brand Management:

Marketing Asset Management:

Enterprise Asset Management:

Publishing:

Video & Audio Management:

What's particularly interesting to me in this context is an emerging divide between DAM vendors who can handle really complex business scenarios and those oriented towards simpler use cases. 

Of course, not everyone has complex use cases, and you should never over-buy this technology.  But if your needs take you beyond more basic brand management, you need to take a particularly skeptical eye towards your potential DAM platform partners.

 

Our customers say...

"Real Story Group offers exhaustive coverage of globally available Digital Asset Management Research products. I have seen their reports and have compared them with the ones by Gartner and Forrester. Real Story Group's report on DAM systems is the best in the world."

Punit Dhandhania, Content Architecture, Workflows, Systems & Strategies Consultant, Independent Consultant

Other Digital Asset Management posts

New Stack Advisory Offering

  • April 19, 2019

The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy...

[Webinar] The New Omnichannel Stack

  • March 18, 2019

Welcome to the new era of Omnichannel. Learn why your MarTech or DX Stack may not be delivering the Omnichannel promise....

What Is a Real Quadrant?

  • March 5, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

MD