Use Scenarios to Get to the Right DAM Shortlist

  • 9-Oct-2019

At RSG we've always believed that scenario-based analysis represents the most efficient approach to understanding your needs when looking to determine the right vendor shortlist. Vendors will claim broad applicability for their platforms, but we find in in reality they tend to excel at a subset of business use cases.

This is especially true in the digital asset management (DAM) world, with a fragmented marketplace featuring a wide variety of suppliers.  A savvy customer will prioritize their needs.

DAM Scenarios
Thirteen DAM Scenarios. Source: RSG

In a recent series of blog posts, I laid out 13 canonical DAM scenarios, across five key categories. Here's a quick index. Click through for more details on the ones that seem most apt for your enterprise.

Brand Management:

Marketing Asset Management:

Enterprise Asset Management:

Publishing:

Video & Audio Management:

What's particularly interesting to me in this context is an emerging divide between DAM vendors who can handle really complex business scenarios and those oriented towards simpler use cases. 

Of course, not everyone has complex use cases, and you should never over-buy this technology.  But if your needs take you beyond more basic brand management, you need to take a particularly skeptical eye towards your potential DAM platform partners.

 

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Klaris IP

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