When MarTech Leaders Need Help: 2023 Trends

As November hits with some colder weather here, it has me reflecting on the past year.  I lead our consulting practice at Real Story Group, and it seems meaningful to review where enterprises have been seeking help.  

So here’s a summary of RSG’s most common 2023 consulting projects:

Technology replacement selections: There’s major modernization going on in both the Web CMS and Email & Marketing Automation sectors. As such, our clients are looking to the marketplace for more agile (and often cheaper) alternatives to their incumbents.

Stack assessments:  Taking a fresh look at the make-up of your entire MarTech stack has taken on greater urgency amid macro-economic uncertainty.  Which half of my stack is going to waste?  What gaps do I need to fill to go omnichannel and exploit AI?

Transitioning From DAM to Omnichannel Content Platform: Can our legacy DAM be the engine of our omnichannel publishing machine? Or, is our incumbent holding us back from achieving our Next Best Experience journeys and personalization ambitions?

New Customer Data Platforms: CDPs remain hot with many large enterprises selecting CDPs for the first time.  Yet a surprising number realized that their first try wasn’t good enough and attempted a take-two on finding the right technology partner.

Benchmarking: Covid-era investments are being questioned by leadership: how effective are we compared to our industry and cross-industry peers?

Going into 2024, I already know we will get asked to advise on AI tech selections and more generally where AI should get seated in large-enterprise MarTech stacks.  Stay tuned.  

Do these topics resonate with you and your enterprise?  As we look to 2024, let’s chat about how RSG can help your team make the right MarTech decisions.


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