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Campaign & Lead Management Technology

Research Report

  • Version 3.1
  • 228 pages
  • 14 vendors evaluated

The Campaign and Lead Management Technology research critically evaluates the strengths and weaknesses of 14 Marketing Technology options.

a Hero

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems


  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster

Save Money

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas

Align Your Team

  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don’t pick the wrong tool
  • Discover a vendor you didn’t know

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