What Is a Real Quadrant?

  • August 14, 2018

Customers and consultants have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

DAM Buyers Beware

  • July 16, 2018

Both Forrester and Gartner have published their quadrants or list of "Top DAM vendors" for 2018. For buyers' sake, I wish they had continued to ignore the space entirely....

Thanks for the Book Reviews!

  • July 9, 2018

We wanted to take a moment to say a special thank you to a few people who took the time to write extended reviews of the book....

Myths That MarTech Vendors Tell Themselves

  • July 6, 2018

Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality...

Lessons from the Death of Google Search Appliance

  • June 21, 2018

GSA is particularly interesting because it was arguably the first major attempt to lift-and-load consumer technology into the enterprise. Let's review some of the good and bad that transpired...

Is Salesforce the New SharePoint?

  • June 18, 2018

Like Microsoft, Salesforce has struggled to convert its employee-facing systems into effective customer-facing systems. Our research has found that enterprise licensees have encountered some nasty surprises around...

TeamSite Marriage Counseling

  • June 4, 2018

Was reminded this week in a call with an RSG subscriber that some TeamSite implementations linger on, like a really bad relationship you can't seem to end. Maybe it's time for counseling?...

IBM vs Oracle for Web Content Management

  • May 14, 2018

Both vendors have long sold and supported WCM technology (typically as part of larger enterprise deals), but never seemed to hold that much enthusiasm for it....