Do You Need a Customer Data Platform?

  • November 17, 2017

This advisory paper takes a look at CDPs: what they are, how they are different from DMPs or CRMs, and why you might need one...

What to Make of WordPress DXP

  • October 26, 2017

Digital Experience Platform is a sexy term now, but in the case of WordPress, what does it really mean?...

There is no such thing as a DXP

  • October 5, 2017

I don't know any enterprise customer that wants — or believes it remotely possible — to obtain all those services from a single vendor. No, this is a vendor fantasy, getting peddled by analyst shills....

Whither SugarCRM?

  • September 28, 2017

SugarCRM has always been a bit of an anomaly in the CRM market....

Thanks for the Book Reviews!

  • September 18, 2017

We wanted to take a moment to say a special thank you to a few people who took the time to write extended reviews of the book....

Apply Design Thinking to Technology Selection

  • September 12, 2017

Digital teams should replace outdated, waterfall-based approaches to selection with a more agile, adaptive process better suited to modern enterprise environments...