Webinar: Composable CDPs - Myths and Realities

The term "Composable Customer Data Platforms (CDPs)" has gotten buzzy lately.

But amidst industry jargon and marketing hype, it's crucial to pause and dissect what this really means for businesses and marketers alike. That's where RSG comes in...


Register here ➤

Understanding Composability in CDPs

The concept of a composable CDP refers to a flexible, modular, and customizable platform, enabling organizations to tailor their customer data management systems to their specific needs. Unlike traditional, monolithic CDPs, a composable CDP allows for the integration various components or services, each designed to address distinct aspects of customer data processing and analysis.

Myth-Debunking and Reality-Setting

The webinar will equip you with the knowledge to separate vendor exaggerations from genuine opportunities, providing insights and unconventional wisdom.

What You Will Learn:

  • What is Composability: Grasp the core principles of composable CDPs and how they stand out from conventional data platforms
  • Vendor Claims vs. Reality: Learn how to critically evaluate vendor promises, distinguishing between marketing fluff and substantial, actionable capabilities
  • Unexpected Insights: Be prepared to encounter findings that could reshape your understanding of composable CDPs and how they can be leveraged within your business

Why You Should Register

Whether you're a marketing professional, a data architect, or a technology leader, this quick session will untangle the intricacies of composable CDPs.  Invite your colleagues and make it a team effort!

  • Date and Time: April 17, 2024, at 01:00 pm ET / 17:00 UTC
  • Speaker: Tony Byrne & Apoorv Durga.
  • Register here ➤

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