Webinar: The New Omnichannel Stack

  • March 18, 2019

Welcome to the new era of Omnichannel. Learn why your MarTech or DX Stack may not be delivering the Omnichannel promise....

Myths That MarTech Vendors Tell Themselves

  • March 14, 2019

Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality...

What Is a Real Quadrant?

  • March 5, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

CDP Scenario 9: Advanced Customer Data Management

  • February 26, 2019

Some CDP vendors target more complex data environments. They differentiate less on marketing activation and more on creating advanced data stores that marketers can then leverage in arbitrary ways....

Updated WCM Marketplace Categories

  • February 25, 2019

After updating several major vendor evaluations, we tweaked RSG's Web Content & Experience Management (WCM) marketplace categorization...

DAM Scenario 13: Media Editing & Assembly

  • February 22, 2019

This scenario overlaps a bit with Media Asset Management (MAM) technology and desktop-based editing suites. DAM vendors have been encroaching on both domains in recent years....

How Did Our 2018 Predictions Fare?

  • February 18, 2019

By my count we were 8.5 out of 12, or once again about 71%. That's pretty typical for the 15 years we've been prognosticating......

Non-disclosure is a non-starter

  • February 15, 2019

It bears discussing one more time: vendor NDAs are not conducive to telling the real story to enterprise technology customers...

DAM Scenario 12: Media Library Review and Approval

  • February 15, 2019

This scenario occurs regularly in marketing departments and traditional entertainment and media companies. Colleges and universities use it to provide rich media material or for e-learning modules....

MD