Oracle Addresses Analytics with Moat Acquisition

  • April 21, 2017

Suffice it to say that with Oracle, like its competitors, these toolsets remain standalone offerings rather than an integrated whole. So a savvy customer will still cherry-pick the right solutions rather than going with a single vendor....

Contrasting the Marketing Clouds - Adobe, IBM, Oracle, Salesforce

  • April 20, 2017

We just released an advisory paper "Contrasting the Major Marketing Clouds" for RSG research subscribers. This brief is an excellent way for marketing / technology executives to quickly gain a comparative understanding of the leading marketing clouds....

The Main Problem with .NET WCM Vendors

  • April 19, 2017

They have each innovated in their own way and built up channel networks, but also have benefited heavily from Microsoft's abdication of this space. Yet, there's one glaring weakness that limits them among the larger enterprise customers they all covet....

What Is a Real Quadrant?

  • April 12, 2017

Customers and consultants have a love-hate relationship with marketplace "quadrant" diagrams. You love the visual simplicity, but you hate the oversimplification of large, complex marketplaces and the abstract nature of vendor scoring....

Beware user experience overreach in your website overhaul

  • April 5, 2017

I'm seeing a trend where old habits of technology overreach are getting matched by UX overreach. Under the lure of big, beautiful UX plans, some customers are biting off more than they can chew, while failing to execute on the basics...

WCM vendors still struggle on the basics

  • March 30, 2017

Over the past decade, WCM vendors have increasingly focused on “cool" extensions to their platforms, around digital marketing, social media integration, community, and other site management capabilities. Unfortunately......

Have We Reached Peak SharePoint?

  • March 29, 2017

It's embedded into many if not most digital workplaces, but employees are often compelled to use it, as opposed to adopting it readily. Now with Redmond pushing the broader Office 365 suite, a question arises: has SharePoint plateaued?...

Mobile Options for OpenText ECM

  • March 27, 2017

OpenText customers understandably want to know which alternative best suits them, but you should understand there’s some overlap across different alternatives, and they target different use cases....