New Adds to CDP Vendor Evaluations

  • December 13, 2018

The Customer Data Platform marketplace is evolving rapidly, with some new players entering and a bevy of other vendors — large and small — rebranding existing platforms as CDPs...

Make the Right DAM Decisions in 2019

  • December 11, 2018

DAM will remain a hot topic of conversation for us in 2019. We'll be tracking developments and sharing our observations throughout....

Sex, Lies, and WCM Vendors

  • December 3, 2018

Vendors will sometimes short-cut important discussions about functionality and pricing with simple — but not always totally truthful — answers....

DAM Scenario 7: Photo and Asset Library

  • November 28, 2018

In essence, the photo and asset library scenario sets forth the idea of a single, definitive catalog to determine what the organization owns....

Take a Critical Look at Office 365

  • November 26, 2018

It can be difficult to map employee journeys with O365 experiences, since the platform tends to be feature rich, but application poor....

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