CDP Scenario 2: Predictive Analytics

  • November 1, 2018

Most CDP vendors offer reporting and dashboard services to analyze unified customer profile information. Some then go a step further to provide predictive analytics....

Do You Need a CDP for Golden Customer Records?

  • October 30, 2018

Everyone wants an aggregated interface into their customer data — a unified view of definitive or "golden" customer data and segments to deploy across all engagement channels. To get there, you have to aggregate the data from a variety of sources, then clean and disambiguate it....

Navigating the DAM Divide

  • October 29, 2018

RSG has seen an emerging divide between Digital Asset Management vendors who can handle really complex business scenarios and those oriented towards simpler use cases....

DAM Scenario 4: Product Asset Management

  • October 24, 2018

Scenario #4 in RSG's roster DAM vendor evaluation criteria is an essential use case for enterprises whose assets directly relate to products....

What Is a CDP?

  • October 23, 2018

At its core, a Customer Data Platform (CDP) provides you a packaged data backbone....

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