CDP Mid-Year Review
Get clear about what you want a CDP to actually provide, and just as importantly, where it fits in your overall tech stack...
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Mid-Year WCM Marketplace Update
Let's review the state of play in the WCM marketplace circa Q3, 2019....
What Is a Real Quadrant?
Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...
To Get from MarTech to CX You Need to Strengthen Your Core
Improving digital customer engagement at the edge has led to a kind of muscle imbalance in our stacks, where you've invested in upper body strength at the expense of your core....
Navigating the DAM Divide
RSG sees a divide between DAM vendors who can handle complex business and marketing scenarios and those oriented towards simpler use cases....
Four words to drop from your RFP - and one to add
In product selection, as in life, the key to differentiating among possible alternatives is precision....
WCM Updates: Adding Liferay and New Evaluation Scenario
I'll say a short requiem for RSG's decade-long portal evaluation stream: it was fun while it lasted....
![[Webinar] Apply Design Thinking to Technology Selection](http://static.realstorygroup.com:82/images/blog/Book-Krigsman.png)
[Webinar] Apply Design Thinking to Technology Selection
Bring your thorniest tech selection challenges to this fast-paced session...
What Do We Mean When We Say We Want Netflix?
CX leaders frequently tell me they want "Netflix-like" experiences. What does that really mean?...
![[Webinar] 2019 Omnichannel Vendor Map](http://static.realstorygroup.com:82/images/blog/subway_Graphic_March2019_1028.jpg)
[Webinar] 2019 Omnichannel Vendor Map
Get a closer look at some key themes in the new 2019 Omnichannel Vendor Map....
Journey Orchestration Technology Across Four Stages
In considering journey orchestration for your organization, we advise you to understand where you’ll be designating each of these four services...
![[Webinar] The Omnichannel CX Stack](http://static.realstorygroup.com:82/images/blog/Omni Reference Model.png)
[Webinar] The Omnichannel CX Stack
Learn how to guide your future stack investments toward supporting omnichannel needs....
![[Webinar] The Right Way to Select a CDP](http://static.realstorygroup.com:82/images/blog/CDPLogoLandscapeApril2019(1).png)
[Webinar] The Right Way to Select a CDP
Which CDP is right for you?...
What Sitecore's Hedgehog Acquisition Really Means
Lesson: high-end WCM platforms don't operate in real life like the packaged solutions you saw in sales demos....
Evaluating Microsoft Dynamics Marketing
Microsoft has had a somewhat checkered history with MarTech. ...