CDP Scenario 6: Realtime Behavioral Analysis
Imagine a very high-traffic site in which you would like to personalize your offers based on realtime visitor behavior....
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DAM Scenario 8: Media-Based Knowledge Management
A growing problem emerged: how do you managed knowledge that doesn't live in documents or wiki pages?...
New Adds to CDP Vendor Evaluations
The Customer Data Platform marketplace is evolving rapidly, with some new players entering and a bevy of other vendors — large and small — rebranding existing platforms as CDPs...
Make the Right DAM Decisions in 2019
DAM will remain a hot topic of conversation for us in 2019. We'll be tracking developments and sharing our observations throughout....
IBM's Sell-off to HCL: 4 Take-aways
If you license one or more of these IBM platforms, you have good reason to feel a bit queasy right now....
Crystal Ball 2019 - Webinar on Digital Predictions
We're again unboxing key predictions for digital leaders. No hype: just real advice that you can use to prepare yourself - and your team - for the coming year....
Exploring CDPs? Four Take Aways...
CDP technology might make sense. Just keep these four take-aways in mind as you explore....
Don't Leave Money on the Table
Experience tells me many of you feel rushed to spend resources on low-quality projects....
Sex, Lies, and WCM Vendors
Vendors will sometimes short-cut important discussions about functionality and pricing with simple — but not always totally truthful — answers....
CDP Scenario 5: Omnichannel & Offline Aggregation
While most CDPs can support campaigns for digital marketing, not all of them excel at integrating the diverse data sets needed for true omni-channel engagement....
DAM Scenario 7: Photo and Asset Library
In essence, the photo and asset library scenario sets forth the idea of a single, definitive catalog to determine what the organization owns....
CDP Scenario 4: Ecommerce Recommendations & Optimization
These recommendations can be based on specific attributes, user behavior, or some other criteria....
Take a Critical Look at Office 365
It can be difficult to map employee journeys with O365 experiences, since the platform tends to be feature rich, but application poor....
DAM Scenario 6: Work-in-Progress Creative Management
Because today your assets may never be truly "finished"...
Congratulations, you don't need a complex WCM Platform
The main problem with platforms is that many customers simply don't have the human, organizational, and financial resources to exploit them properly...