One Day, Two Thoughts on the CDP Marketplace
Lately I've been having a lot of apparently opposing beliefs about the Customer Data Platform (CDP) marketplace....
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Going from Journey Mapping to Journey Orchestration
It’s one thing to map and analyze customer journeys, but what if you want to actually improve them across channels?...
The Real Story on Lexer CDP
Lexer is a well known CDP provider, but are they right for your strategic business needs?...
Real Story: Avoid Massive Checklists
This story illuminates the problem when feature-based evaluation gets taken to its logical extreme....
Tech Select Series: The Competitive Bake-off
It's bake off time - where your two vendor finalists compete head to head....
![[Webinar] Technology Predictions for 2020](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1574872585.jpg)
[Webinar] Technology Predictions for 2020
What's in store for Omnichannel technology in 2020? Join Jarrod for RSGs top ten key predictions!...
Tech Select Series: Filter to Finalists
The next step in our best practice series is how to filter vendor bidders down to two finalists...
Where Does an Omnichannel Content Platform Fit in Your Stack?
Like CDPs and JOEs, an OCP seeks to serve as a single source of truth...
![[Webinar] New 2020 Omnichannel Vendor Map](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1574202332.jpg)
[Webinar] New 2020 Omnichannel Vendor Map
Learn how emerging omnichannel needs are shaping eight key marketplaces...
![[Webinar] Shaping Customer Journeys: Is JOE Technology Right for You?](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1574198337.jpg)
[Webinar] Shaping Customer Journeys: Is JOE Technology Right for You?
Join Tony Byrne for a critical review of JOE technology and its potential role in your broader omnichannel stack....
Tech Selection Series: Conducting Vendor Demos
Demos can be very revealing, certainly about the vendor, but also about your own requirements....
Journey Orchestration Vendor Evaluation Updates - NICE and Genesys
Still more of a multichannel-oriented marketplace...
New Subway Map for 2020
The new map is here! The new map is here!...
My Omnichannel Stack Should Come From One Vendor! OK Boomer...
I sometimes feel like a dismissive Millennial when I hear vendors or idealistic buyers say that their Omnichannel Tech Stack should come from a single software provider....
The Real Story on Adobe DAM
Adobe is one of the better-known Digital Asset Management vendors, but what are they really providing?...