Is DAM an Anchor Application in Your MarTech Mall?
More enterprises are designating DAM as an "anchor" platform within marketing technology environments...
- US & Canada: 800-325-6190
- International: +44-2033181911
Do You Really Want a Power-User Interface for Your WCM Platform?
That's right: user interfaces for editors and marketers are getting more complicated rather simpler...
CDP Scenario 1: Outbound Marketing Campaign Support
Support for outbound marketing campaigns is really foundational and therefore, most CDPs enable this case in some form...
Why Your CMS Is Like a Dog
Hopefully this video says it all......
DAM Scenario 3: Advertising and Marketing Asset Management
DAM Scenario 3 is "Advertising and Marketing Asset Management"...
Nine CDP Business Use Cases
In our recently-debuted CDP vendor evaluations, RSG isolated nine distinct business scenarios against which we assess platform fit....
Join me at Henry Stewart DAM San Diego November 14-16, 2018
Find out about significant developments in digital asset management (DAM) tools and the importance of managing and monetizing assets. ...
Sitecore Plus Stylelabs: Three Takeaways
RSG has covered both vendors since practically their inception in our WCM and DAM evaluation research streams. Here's three quick takeaways....
Why Is WCM Such a Fragmented Marketplace?
Amid constant predictions of "industry consolidation" why do we see so many Web CMS vendors? I can think of at least six reasons....
What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP
The exact architecture of the Open Data Initiative remains unclear, but in terms of intent, CDPs have the same objective...
DAM Scenario 2: Multilingual Brand Management
Multilingual brand management adds on the need to support simultaneous access to the same assets and metadata in multiple languages - not always easy....
![[Webinar] Digital Platforms 2018 Subway Map Interpretation - October 3rd](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1537811704.png)
[Webinar] Digital Platforms 2018 Subway Map Interpretation - October 3rd
Join us for a fast-paced discussion to learn about digital trends from an enterprise customer perspective....
DAM Scenario 1: Basic Brand Management
Every company has a brand to manage, but what does this entail? ...
Three Thoughts on Adobe Acquisition of Marketo
I don't think this is a game-changer for Adobe, but it could have a big impact on Marketo customers....
Ten Tips for Better Technology Demos
After 20 years I'd like to break with tradition and offer some advice to the sales side of the table....