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DAM Buyers Beware
Both Forrester and Gartner have published their quadrants or list of "Top DAM vendors" for 2018. For buyers' sake, I wish they had continued to ignore the space entirely....
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Thanks for the Book Reviews!
We wanted to take a moment to say a special thank you to a few people who took the time to write extended reviews of the book....
Myths That MarTech Vendors Tell Themselves
Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality...
![[Live Briefing] How to Build Your New MarTech Stack - 11 July](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1530282691.png)
[Live Briefing] How to Build Your New MarTech Stack - 11 July
Join us for a fast-paced discussion to learn about alternate approaches to evaluating your current MarTech stack and how to shape your enterprise architecture going forward....
Five signs that vendors influenced an analyst report
The problem is not that vendors bribe analyst firms outright. The game is more subtle than that....
Lessons from the Death of Google Search Appliance
GSA is particularly interesting because it was arguably the first major attempt to lift-and-load consumer technology into the enterprise. Let's review some of the good and bad that transpired...
Is Salesforce the New SharePoint?
Like Microsoft, Salesforce has struggled to convert its employee-facing systems into effective customer-facing systems. Our research has found that enterprise licensees have encountered some nasty surprises around...
![[Live Briefing] The Right Way to Select Digital Asset Management Technology - 27 June](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1528759485.jpg)
[Live Briefing] The Right Way to Select Digital Asset Management Technology - 27 June
Take a tour of the DAM technology landscape and come away with a proven methodology for selecting the right solution for your enterprise....
Four words to drop from your RFP - and one to add
In product selection, as in life, the key to differentiating among possible alternatives is precision....
![[Webinar] The Right Way to Select Web Content and Experience Management Technology](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1528235290.png)
[Webinar] The Right Way to Select Web Content and Experience Management Technology
In this webinar Tony will share the most important Dos and Don'ts of selecting WCM platforms. ...
TeamSite Marriage Counseling
Was reminded this week in a call with an RSG subscriber that some TeamSite implementations linger on, like a really bad relationship you can't seem to end. Maybe it's time for counseling?...
Adobe Acquires Magento: Five Takeaways
Just a glance at this matrix will make it apparent why Adobe is acquiring Magento:...
IBM vs Oracle for Web Content Management
Both vendors have long sold and supported WCM technology (typically as part of larger enterprise deals), but never seemed to hold that much enthusiasm for it....
8 DAM Trends to Watch in 2018
2018 will be a big year for Digital Asset Management. Here’s eight trends you should watch....
Consider Scalability When Selecting a WCM Tool
One key attribute for Web Content & Experience Management (WCM) technology is sheer size of the digital environment....