![[Live Briefing] Office 365: Good, Bad, and the Ugly - Dec 19, 2018](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1542644662.png)
Join us for a critical tour of the Office 365 environment, based on recently-released research that applies RSG's usual hard-hitting critiques to key components of Redmond's suite....
This is a complicated scenario, but when you need it, you really need it...
If your enterprise seeks to optimize customer experience (CX), then segmentation and personalization will likely play an important role...
In discussions with content managers, I frequently get asked about the difference between versioning and version control. It's quite easy to confuse the two concepts...
Most CDP vendors offer reporting and dashboard services to analyze unified customer profile information. Some then go a step further to provide predictive analytics....
At the risk of getting all smarty-pants on you, I think scale is actually a really important question to ask if you work in digital for a large enterprise....
Everyone wants an aggregated interface into their customer data — a unified view of definitive or "golden" customer data and segments to deploy across all engagement channels. To get there, you have to aggregate the data from a variety of sources, then clean and disambiguate it....
RSG has seen an emerging divide between Digital Asset Management vendors who can handle really complex business scenarios and those oriented towards simpler use cases....
Scenario #4 in RSG's roster DAM vendor evaluation criteria is an essential use case for enterprises whose assets directly relate to products....
At its core, a Customer Data Platform (CDP) provides you a packaged data backbone....
More enterprises are designating DAM as an "anchor" platform within marketing technology environments...
That's right: user interfaces for editors and marketers are getting more complicated rather simpler...
Support for outbound marketing campaigns is really foundational and therefore, most CDPs enable this case in some form...
Hopefully this video says it all......
DAM Scenario 3 is "Advertising and Marketing Asset Management"...