Evaluating Microsoft Dynamics Marketing
Microsoft has had a somewhat checkered history with MarTech. ...
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![[Webinar] The Right Way to Select DAM Technology](http://static.realstorygroup.com:82/images/blog/DAM-logo-landscape-2018-sept(1).jpg){kind=logo}
[Webinar] The Right Way to Select DAM Technology
Take a tour of the DAM technology landscape and come away with a proven methodology for selecting the right solution for your enterprise...
SAP Announces CDP
Keeping all your customer data in once place is a great objective. However, what that place should be is a tricky question....
Updates to CDP Vendor Evaluations
New vendors ActionIQ, Celebrus, and SessionM, along with updates to Lexer and NGDATA....
Create the Right Vendor Short List with RealQuadrant
What if you could get beyond mysticism and magic to understand which vendors are uniquely well-suited to your specific business objectives?...
![[Webinar] The Right Way to Select WCM Technology](http://static.realstorygroup.com:82/images/blog/RSG-WCM-Marketplace-2019.png)
[Webinar] The Right Way to Select WCM Technology
Considering a new web CMS? Join Tony for this fast-paced look at the landscape....
Use Business Scenarios to Differentiate Journey Orchestration Engine Vendors
In a true omnichannel strategy, they may all seem pertinent, but I'll encourage you to focus on your highest business priorities...
2019 Omnichannel Stack Vendor Map
See the latest version of RSG's famous Vendor Map....
New Stack Advisory Offering
The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy...
Announcing Journey Orchestration Engine Vendor Evaluations
This segment has deep roots in decisioning systems that go back to the 1990s, but in the omnichannel digital era, needs have expanded rapidly...
![[Webinar] Relief for the Harried Stack Owner](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1553286255.jpg)
[Webinar] Relief for the Harried Stack Owner
How can stack owners respond to growing demands and an abundance choices? Learn what will make you most successful as you move your enterprise into the omnichannel era....
What Does the IBM Sell-Off Mean for the MarTech Marketplace?
There are five key lessons for customers, and we ought view other major suite vendors in a new light as well...
Myth: IT Not Required for Marketing Platforms
Make sure you involve both IT and business stakeholders right from the outset when you evaluate these platforms....
Do CDPs Need to Be Marketer Friendly?
It's a measure of the rapid maturation of the CDP marketplace that an open source CDP offering has emerged...
Beware big vendors if you care about viability
What IBM's big sell-off tell us about the true meaning of vendor viability and stability...