Tech Selection Tips #11: Keeping It Real with Bidders
Steps in this phase include obtaining signed NDAs, setting expectations, answering vendor questions, and highlighting key deadlines...
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Consider Scalability When Selecting a WCM Tool
One key attribute for Web Content & Experience Management (WCM) technology is sheer size of the digital publishing environment....
[Live Briefing] How to convince your boss to fund DAM: Building the business case - 09 August
Join us for a fast-paced session to learn about the key benefits that proper digital asset management promises and get the real story on the costs that you need to plan for when building a business case for your DAM project...
Tech Selection Tips #10: Create RFPs That Actually Work
An effective RFP or "tender" goes a long way toward attracting an effective, substantive response from suppliers....
[Live Briefing] Revisit Your MarTech Stack - 02 August
Join us for a fast-paced discussion to learn about alternate approaches to evaluating your current MarTech stack and how to shape your enterprise architecture going forward....
A Requiem for Rhythmyx (the Original Headless CMS)?
The product has been fading since the vendor released a lower-end tool called CM1 in 2010, but Rhythmyx retained a meaningful, if declining, customer base....
Making Sense of Microsoft Solutions for MarTech
As Microsoft aggressively "cloudifies" its solution portfolio though, we're witnessing some major changes happening to the product line. What are the implications for you as a customer?...
Get Education and Advice at Your Office
I'll offer an even better idea: onsite workshop by one of our experts....
Five signs that vendors influenced an analyst report
The problem is not that vendors bribe analyst firms outright. The game is more subtle than that....
Why is employee digital experience important?
High-quality customer experiences are now considered table stakes in the digital world. But what about employee digital experience?...
Tech Selection Tips #9: How to Engage Vendors
There are multiple solicitation approaches that you can use to engage with technology suppliers in any selection process....
Updated Workplace and MarTech Subway Map
Every six months Real Story Group updates its longstanding vendor "tube map."...
Twenty Years of Web CMS
My 1996 initiation — with TeamSite, EBT DynaWare, and StoryServer — was pretty brutal....
Tech Selection Tips #8: Target the Right Suppliers
The key for you is to match a vendor's sweet-spot use cases with your specific needs, and the way to do this is via scenario analysis....
Whither Open Source ECM?
What's going on? I think there's several reasons neither platform hit lift-off...