DAM Scenario 5: Integrated Marketing Content Hub
This is a complicated scenario, but when you need it, you really need it...
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CDP Scenario 3: Online Personalization and Experience Optimization
If your enterprise seeks to optimize customer experience (CX), then segmentation and personalization will likely play an important role...
The Difference Between Versioning and Version Control in Your CMS
In discussions with content managers, I frequently get asked about the difference between versioning and version control. It's quite easy to confuse the two concepts...
CDP Scenario 2: Predictive Analytics
Most CDP vendors offer reporting and dashboard services to analyze unified customer profile information. Some then go a step further to provide predictive analytics....
Challenge of Scale within the Enterprise - Part 1
At the risk of getting all smarty-pants on you, I think scale is actually a really important question to ask if you work in digital for a large enterprise....
Do You Need a CDP for Golden Customer Records?
Everyone wants an aggregated interface into their customer data — a unified view of definitive or "golden" customer data and segments to deploy across all engagement channels. To get there, you have to aggregate the data from a variety of sources, then clean and disambiguate it....
Navigating the DAM Divide
RSG has seen an emerging divide between Digital Asset Management vendors who can handle really complex business scenarios and those oriented towards simpler use cases....
DAM Scenario 4: Product Asset Management
Scenario #4 in RSG's roster DAM vendor evaluation criteria is an essential use case for enterprises whose assets directly relate to products....
What Is a CDP?
At its core, a Customer Data Platform (CDP) provides you a packaged data backbone....
Is DAM an Anchor Application in Your MarTech Mall?
More enterprises are designating DAM as an "anchor" platform within marketing technology environments...
Do You Really Want a Power-User Interface for Your WCM Platform?
That's right: user interfaces for editors and marketers are getting more complicated rather simpler...
CDP Scenario 1: Outbound Marketing Campaign Support
Support for outbound marketing campaigns is really foundational and therefore, most CDPs enable this case in some form...
Why Your CMS Is Like a Dog
Hopefully this video says it all......
DAM Scenario 3: Advertising and Marketing Asset Management
DAM Scenario 3 is "Advertising and Marketing Asset Management"...
Nine CDP Business Use Cases
In our recently-debuted CDP vendor evaluations, RSG isolated nine distinct business scenarios against which we assess platform fit....