Webinar: The New Omnichannel Stack
Welcome to the new era of Omnichannel. Learn why your MarTech or DX Stack may not be delivering the Omnichannel promise....
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Myths That MarTech Vendors Tell Themselves
Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality...
Five signs that vendors influenced an analyst report
The problem is not that vendors bribe analyst firms outright. The game is more subtle than that....
What Is a Real Quadrant?
Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...
Webinar: Have You Outgrown Your DAM?
Does your DAM platform help you achieve key omnichannel marketing goals or does it hinder your progress?...
Updates to Marketing Automation and Campaign Management Evaluations
RSG has updated several vendor evaluations in our Marketing Automation and Campaign Management research stream...
CDP Scenario 9: Advanced Customer Data Management
Some CDP vendors target more complex data environments. They differentiate less on marketing activation and more on creating advanced data stores that marketers can then leverage in arbitrary ways....
Updated WCM Marketplace Categories
After updating several major vendor evaluations, we tweaked RSG's Web Content & Experience Management (WCM) marketplace categorization...
DAM Scenario 13: Media Editing & Assembly
This scenario overlaps a bit with Media Asset Management (MAM) technology and desktop-based editing suites. DAM vendors have been encroaching on both domains in recent years....
How Did Our 2018 Predictions Fare?
By my count we were 8.5 out of 12, or once again about 71%. That's pretty typical for the 15 years we've been prognosticating......
Briefing: Should You Replace Your Web CMS in 2019?
Join RSG Founder Tony Byrne as he shows you how to assess your Web CMS capabilities, providing you with a better understanding of where you lead and lag....
Non-disclosure is a non-starter
It bears discussing one more time: vendor NDAs are not conducive to telling the real story to enterprise technology customers...
DAM Scenario 12: Media Library Review and Approval
This scenario occurs regularly in marketing departments and traditional entertainment and media companies. Colleges and universities use it to provide rich media material or for e-learning modules....
![[On Demand Webinar] How to Select the Right CDP](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1534530868.png)
[On Demand Webinar] How to Select the Right CDP
Access this on demand webinar, where my colleague Tony Byrne shows you how to pick the right CDP for your enterprise....
DAM Scenario 11: Periodical and Catalog Production
Periodical production has many common processes and assets but each publication has its own distinct style....