New Stack Advisory Offering
The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy...
- US & Canada: 800-325-6190
- International: +44-2033181911
Announcing Journey Orchestration Engine Vendor Evaluations
This segment has deep roots in decisioning systems that go back to the 1990s, but in the omnichannel digital era, needs have expanded rapidly...
![[Webinar] Relief for the Harried Stack Owner](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1553286255.jpg)
[Webinar] Relief for the Harried Stack Owner
How can stack owners respond to growing demands and an abundance choices? Learn what will make you most successful as you move your enterprise into the omnichannel era....
What Does the IBM Sell-Off Mean for the MarTech Marketplace?
There are five key lessons for customers, and we ought view other major suite vendors in a new light as well...
Myth: IT Not Required for Marketing Platforms
Make sure you involve both IT and business stakeholders right from the outset when you evaluate these platforms....
Do CDPs Need to Be Marketer Friendly?
It's a measure of the rapid maturation of the CDP marketplace that an open source CDP offering has emerged...
Beware big vendors if you care about viability
What IBM's big sell-off tell us about the true meaning of vendor viability and stability...
![[Webinar] What's New in Marketing Automation & Campaign Execution Marketplace](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1553288650.jpg)
[Webinar] What's New in Marketing Automation & Campaign Execution Marketplace
Are you looking for a new outbound campaign vendor? Join this fast paced tour to get the latest landscape overview....
What's New in Adobe's Data Management Offerings?
Amid the vendor's annual summit featuring the usual spate of sports-and-entertainment dignitaries, it's always a challenge to figure out what's substance from what's splash....
You might already subscribe to our research and not know it...
Could that be you, too? Maybe. If you work for a large enterprise, there's a chance you may already be eligible for a seat....
Updates to Web CMS Vendor Evaluations
We recently updated some Web CMS vendor evaluation chapters to keep subscribers ahead of this diverse marketplace...
Salesforce Changes Its Mind on CDPs
Just note that the new CDP is not due to be released until later this year. At this point, details remain sketchy. ...
![[Webinar] Journey Orchestration Technology: A Critical Review](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1553285874.jpg)
[Webinar] Journey Orchestration Technology: A Critical Review
The customer journey is becoming more critical as enterprises seek to deliver a more holistic, omnichannel experience....
Use Scenarios to Get to the Right DAM Shortlist
At Real Story Group we've learned to favor business use-cases over feature grids...
Seek immediate attention for a selection lasting more than four quarters
For core technology, take your time to do it right; for something non-core, proceed expeditiously. But sometimes I see a truly stalled effort: total selectile dysfunction...