Do You Need a Customer Data Platform?
This advisory paper takes a look at CDPs: what they are, how they are different from DMPs or CRMs, and why you might need one...
- US & Canada: 800-325-6190
- International: +44-2033181911
TeamSite Marriage Counseling
Was reminded recently in a call with an RSG subscriber that some TeamSite implementations linger on, like a really bad relationship you can't seem to end. Maybe it's time for counseling?...
Marketo versus Eloqua
As we talk to more customers, some real differences emerge....
Do You Need More Than Just DAM to Manage Digital Rights?
Gaining control of your rights-managed assets is a major driver to the adoption of DAM technology....
Latest Review of Office 365
You may struggle to find truly critical evaluations of the Office 365 platform, and that's where RSG comes in...
Congratulations, you don't need a complex WCM Platform
The main problem with platforms is that many customers simply don't have the human, organizational, and financial resources to exploit them properly...
CDP Mid-Year Review
Get clear about what you want a CDP to actually provide, and just as importantly, where it fits in your overall tech stack...
Mid-Year WCM Marketplace Update
Let's review the state of play in the WCM marketplace circa Q3, 2019....
What Is a Real Quadrant?
Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...
To Get from MarTech to CX You Need to Strengthen Your Core
Improving digital customer engagement at the edge has led to a kind of muscle imbalance in our stacks, where you've invested in upper body strength at the expense of your core....
Navigating the DAM Divide
RSG sees a divide between DAM vendors who can handle complex business and marketing scenarios and those oriented towards simpler use cases....
Four words to drop from your RFP - and one to add
In product selection, as in life, the key to differentiating among possible alternatives is precision....
WCM Updates: Adding Liferay and New Evaluation Scenario
I'll say a short requiem for RSG's decade-long portal evaluation stream: it was fun while it lasted....
![[Webinar] Apply Design Thinking to Technology Selection](http://static.realstorygroup.com:82/images/blog/Book-Krigsman.png)
[Webinar] Apply Design Thinking to Technology Selection
Bring your thorniest tech selection challenges to this fast-paced session...
What Do We Mean When We Say We Want Netflix?
CX leaders frequently tell me they want "Netflix-like" experiences. What does that really mean?...