Hot Take: Acquia Buys AgilOne CDP
What to make of this? Here's three quick take-aways....
What to make of this? Here's three quick take-aways....
To involve IT... or to not involve IT? Can you relate to this question?...
The key message here is that you want to start your negotiations early......
Lately I've been having a lot of apparently opposing beliefs about the Customer Data Platform (CDP) marketplace....
It’s one thing to map and analyze customer journeys, but what if you want to actually improve them across channels?...
Lexer is a well known CDP provider, but are they right for your strategic business needs?...
This story illuminates the problem when feature-based evaluation gets taken to its logical extreme....
It's bake off time - where your two vendor finalists compete head to head....
What's in store for Omnichannel technology in 2020? Join Jarrod for RSGs top ten key predictions!...
The next step in our best practice series is how to filter vendor bidders down to two finalists...
Like CDPs and JOEs, an OCP seeks to serve as a single source of truth...
Learn how emerging omnichannel needs are shaping eight key marketplaces...
Join Tony Byrne for a critical review of JOE technology and its potential role in your broader omnichannel stack....
Demos can be very revealing, certainly about the vendor, but also about your own requirements....
Still more of a multichannel-oriented marketplace...