Real Stories: Stakeholder Extremes
Bring the right people to the table at the very beginning....
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Tech Selection Series: Creating a Targeted List
In this step I cover how to create a target list of vendors to receive your RFP....
Updated CDP Evaluations: AgilOne, Lytics, SessionM
These vendors reflect a couple of trends within the CDP marketplace as a whole......
Use Scenarios to Get to the Right DAM Shortlist
At Real Story Group we've learned to favor business use-cases over feature grids...
![[Webinar] CDP Marketplace Trends](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1569949129.jpg)
[Webinar] CDP Marketplace Trends
Join Tony Byrne for on overview of the CDP landscape and what's evolving in this marketplace...
Tech Selection Series: Researching the Marketplace
MarTech/CX marketplaces continue to evolve rapidly and has become more complex with more overlaps, new vendors, more investment, emerging niches, and evolving use cases...
Will Oracle Go the Way of IBM in MarTech?
I don't believe Oracle can just acquire its way out of this problem...
Tech Selection Series: Testable Scenarios
In this segment of RSG's "Real Story Vendor Procurement" series, I'll cover narrative scenarios - an essential step in any test-based selection process......
What's Up With CDPs From Big MarTech Vendors?
RSG receives many subscriber inquiries about what to expect from these major players, so here's a short summary...
Adding Liferay and Jahia to WCM Evaluations
There's more to watch here, but on the whole, we're seeing more suite-style strategies emerging in the upper mid-market...
What Does Acquia Getting Acquired Mean?
I'm not sure what Acquia's upside is...
Tech Selection Series: Assessing Risk and Maturity
In this segment of RSG's "Real Story Vendor Procurement" (RSVP) best practices series, learn to look critically at your project risk and operational maturity...
CDPs - Do You Need More Than One?
Let's not get surprised to see multiple CDPs within an enterprise. CDP platforms - like other technologies - will have different focus areas....
Tech Selection Series: Articulate a Business Case
Welcome to the first edition of RSG's "Real Story Vendor Procurement" (RSVP) best practices series. I'll be sharing some foundational advice...
Don't Leave Money on the Table
Experience tells me many of you feel rushed to spend resources on low-quality projects....