Join us for a fast-paced session to learn about the key benefits that proper digital asset management promises and get the real story on the costs that you need to plan for when building a business case for your DAM project...
An effective RFP or "tender" goes a long way toward attracting an effective, substantive response from suppliers....
Join us for a fast-paced discussion to learn about alternate approaches to evaluating your current MarTech stack and how to shape your enterprise architecture going forward....
It marks the end of an era, and holds some lessons for us all going forward....
As Microsoft aggressively "cloudifies" its solution portfolio though, we're witnessing some major changes happening to the product line. What are the implications for you as a customer?...
I'll offer an even better idea: onsite workshop by one of our experts....
The problem is not that vendors bribe analyst firms outright. The game is more subtle than that....
High-quality customer experiences are now considered table stakes in the digital world. But what about employee digital experience?...
There are multiple solicitation approaches that you can use to engage with technology suppliers in any selection process....
Every six months Real Story Group updates its longstanding vendor "tube map."...
My 1996 initiation — with TeamSite, EBT DynaWare, and StoryServer — was pretty brutal....
The key for you is to match a vendor's sweet-spot use cases with your specific needs, and the way to do this is via scenario analysis....
What's going on? I think there's several reasons neither platform hit lift-off...
You won't find a single, dominant player. In fact, some of the larger vendors have proven slower to adopt software "consumerization" practices....
For information and research, be sure to cast a wide net and not rely on a single source of advice. Along the way, you may discover key bidders who weren't among your initial list of "usual suspects."...