Three Thoughts on Adobe Acquisition of Marketo
I don't think this is a game-changer for Adobe, but it could have a big impact on Marketo customers....
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Ten Tips for Better Technology Demos
After 20 years I'd like to break with tradition and offer some advice to the sales side of the table....
Thirteen Scenarios to Determine the Right DAM Vendor
Scenario analysis is the most efficient approach to understanding your needs and determining the right shortlist....
What the New 2018 Subway Map Says About Digital Marketplace Trends
What lessons can you draw from RSG's latest subway map?...
Updated DAM Evaluations: New Scenarios, Vendors, Ratings, Analysis
In response to this market evolution, today we released a major overhaul of our DAM vendor evaluation research....
Web CMS Tasting Notes
What if we could do simple "tasting notes" for certain WCM vendors, like wine critics do? What would we say? Quite tongue-in-cheek, here's a sampling...
The Sitecore Paradox
The vendor's focus on core R&D and channel-based selling proved a winning business strategy, but I think Sitecore has hit a ceiling in recent years....
Salesforce and the Real Story on CRM Marketshare
This data tells us more about the broader customer experience landscape than about Salesforce itself...
Which Is the Best CDP?
The good news is that the CDP marketplace is thriving. The bad news is that you the customer have a confusing and still-growing set of choices....
![[On Demand Webinar] How to Select the Right CDP](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1534530868.png)
[On Demand Webinar] How to Select the Right CDP
Access this on demand webinar, where my colleague Tony Byrne shows you how to pick the right CDP for your enterprise....
What Is a Real Quadrant?
Customers and consultants have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...
Salesforce to Acquire Datorama - What Does This Tell Us About CDPs?
Traditionally the Customer Data Platform (CDP) marketplace has been dominated by rather smallish but agile vendors. That's changing....
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DAM Buyers Beware
Both Forrester and Gartner have published their quadrants or list of "Top DAM vendors" for 2018. For buyers' sake, I wish they had continued to ignore the space entirely....
Thanks for the Book Reviews!
We wanted to take a moment to say a special thank you to a few people who took the time to write extended reviews of the book....
Myths That MarTech Vendors Tell Themselves
Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality...