The Real Story on Adobe DAM
Adobe is one of the better-known Digital Asset Management vendors, but what are they really providing?...
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What to Make of Salesforce on Azure?
Marketing Cloud had to go somewhere......
Real Story: Don't Select Technology When You're Not Ready to Implement
New technology will not put your organizational house in order....
Tech Select Series: Evaluating Vendor Proposals
Let's talk about evaluating vendor proposals. Reading through all the long documents can feel like a slog, but...
New Vendor Evaluations for Omnichannel Content Platforms.
One of those rare times where customers are running a bit ahead of the technology...
What to Make of Salesforce's Latest CMS
Salesforce is pitching a more generalized web and omnichannel content management platform - what should you make of it?...
Tech Selection Series: Answering Bidder Questions
Solicit questions and answers in writing, be respectful, set a deadline and treat each vendor fairly......
Updated Evaluations of Sitecore and CoreMedia
Fresh takes on two longtime WCM players....
![[Webinar] What is an Omnichannel Content Platform?](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1572368762.jpg)
[Webinar] What is an Omnichannel Content Platform?
Is There an Omnichannel Content Platform in Your Future? Join Tony Byrne to find out...
Real Stories: The After-the-Implementation Business Case
Your business case should not come after the new technology is already purchased and implemented....
Tech Selection Series: Issuing Your RFP
Delivering the RFP to the bidders seems very straightforward, but actually there's some things that you can do here that will influence response rates....
See You in Vienna Next March?
The Right Way to Select MarTech & CX Technology at the Advatera Digital Leadership Forum 2020 in Vienna....
Is There an Omnichannel Content Platform in Your Future?
This new research stream represents a bit of a departure for RSG, yet something important is happening here....
Mastercard Acquires SessionM CDP
Just when you thought the scope of CDP couldn't get wider...well it's still broadening....
What to Make of Microsoft's New CDP?
In short, as usual we're skeptical, though it's early days for Redmond here...