[Webinar] What is an Omnichannel Content Platform? October 31, 2019 Is There an Omnichannel Content Platform in Your Future? Join Tony Byrne to find out.
Real Stories: The After-the-Implementation Business Case October 30, 2019 Your business case should not come after the new technology is already purchased and implemented.
Tech Selection Series: Issuing Your RFP October 29, 2019 Delivering the RFP to the bidders seems very straightforward, but actually there's some things that you can do here that will influence response rates.
See You in Vienna Next March? October 28, 2019 The Right Way to Select MarTech & CX Technology at the Advatera Digital Leadership Forum 2020 in Vienna.
Is There an Omnichannel Content Platform in Your Future? October 26, 2019 This new research stream represents a bit of a departure for RSG, yet something important is happening here.
Mastercard Acquires SessionM CDP October 25, 2019 Just when you thought the scope of CDP couldn't get wider...well it's still broadening.
What to Make of Microsoft's New CDP? October 24, 2019 In short, as usual we're skeptical, though it's early days for Redmond here
Real Stories: Making Space for Open Source Solutions October 23, 2019 Remain open to alternate business models and be creative around finding the right firm to bid on behalf of a particular technology.
Tech Selection Series: Developing Your RFP October 22, 2019 This effort will set the stage for the entire vetting process, so take the time to get it right
Twelve Lessons from Enterprise Stack Owners October 18, 2019 Some lessons learned after RSG gathered together 20+ large-enterprise stack owners under our Omnichannel Executive Council
[Webinar] Billionaire Behemoths: Acquia, Sitecore, WordPress and a Changing WCM Marketplace October 17, 2019 WCM vendors north of $1B are entering unicorn territory. What does it really mean....
Real Stories: Stakeholder Extremes October 16, 2019 Bring the right people to the table at the very beginning.
Tech Selection Series: Creating a Targeted List October 15, 2019 In this step I cover how to create a target list of vendors to receive your RFP.
Updated CDP Evaluations: AgilOne, Lytics, SessionM October 14, 2019 These vendors reflect a couple of trends within the CDP marketplace as a whole...
Use Scenarios to Get to the Right DAM Shortlist October 9, 2019 At Real Story Group we've learned to favor business use-cases over feature grids