See You in Vienna Next March?

I'm excited to be running a workshop at the Advatera Digital Leadership Forum 2020 -- a boutique conference for digital, marketing, and communications managers, March 16 - 17, 2020 in Vienna

Do you need to evaluate suitable technology suppliers? Are you looking to modernize, rationalize, or optimize your MarTech/DX/CX stack? Then this workshop is for you.

Workshop: The Right Way to Select MarTech & CX Technology - Register here.

Discover how to replace outdated, waterfall methods with a modern approach to technology selection and take away a firm understanding of the major pros and cons of the key CX cloud/suite players. Get the inside scoop on how to match your unique needs with the right technology marketplaces and vendors, ranging from WCM to Marketing Automation, from CDPs to Journey Orchestration Engines and more.

Participants will receive a copy of the book, my colleague Jarrod Gingras and I wrote that captures some important lessons we've learned over the years: “The Right Way to Select Technology”

Advatera Digital Leadership Forum

Can't make it to the conference?

I'm happy to extend an offer to receive a complimentary ebook version our book to the following specialists at end-user enterprises:

  • Technology Procurement Directors
  • Enterprise Architects
  • Marketing Operations Leaders
  • MarTech/CX/DX Stack Owners

Simply go here to obtain your authorization code, via corporate email address (registration required).

I hope to see you in there!


Our customers say...

"Finally, a review of MarTech suites that takes a critical look at these tools. I found it essential to understanding the promise of these solutions -- as well as some important tool and vendor weaknesses."


Alexander Deligtisch, Founder, Spliteye Multimedia

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