Has Covid Infected MarTech Vendor Pricing?
At RSG we're seeing vendor proposals with fee scales all over the map.
CRM
Customer Relationship Management
Webinar - Where Should a CDP Fit in Your Stack?
MarTech architectures matter now more than ever. Join RSG for a fast-paced review of your options.
Webinar - Why Now is the Time to Rethink Your MarTech Stack
Learn how converging trends are causing major enterprises to rethink stack considerations: innovating in some areas and consolidating in others.
An Omnichannel Technology Reference Model for the Museums, Libraries, and Corporate Archives of the Future
Some of my favorite projects have been helping cultural heritage organizations create strategic roadmaps and select technology.
[White Paper] An Omnichannel Stack for Cultural Heritage Organizations: A Reference Model for the Museums, Libraries, and Corporate Archives of the Future
Organizations like museums, libraries, and corporate archives have similar omnichannel ambitions to large corporate enterprises, but they certainly have some unique challenges.
Webinar - When Big MarTech Vendors Break Bad: Sustaining a Customer-Centric Stack for the 2020s
Join me for a a fast-paced briefing on how to manage key relationships at a time when major MarTech players are pressuring you to bundle more of their offerings.
Upcoming Webinar: An Omnichannel Stack for CPGs
Every enterprise wants to create consistent, on-brand experiences at every touchpoint in any omnichannel world. For some, though, experiences ultimately revolve around products.
Digging Deeper on the MarTech 5k Supergraphic
Congrats to Scott Brinker for publishing the 2020 MarTech Supergraphic -- a kind of MarTech globe. Now what?