Webinar - When Big MarTech Vendors Break Bad: Sustaining a Customer-Centric Stack for the 2020s

Most of you deploy platforms from the largest MarTech suite vendors as "anchor tenants" in your customer-facing tech stacks. This makes sense in a world where the likes of Adobe, Microsoft, Oracle, Salesforce, SAP, and others can supply highly scalable platforms for specific services.

Yet a challenge arises when — ostensibly in the name of consolidation — those vendors attempt to sell you more than what makes sense for your individual circumstances. In a world transitioning to customer-centric technology decision-making, you want to sustain key vendor relationships, but you also need to maintain ownership of critical stack choices.

Please join me next Wednesday, 27 May, for a fast-paced, live briefing on how to manage these key relationships at a time when major MarTech players are pressuring you to bundle more of their offerings. Specifically, I'll outline how to think about your stack in a way that allows you to flex for emerging needs in the coming decade.

May 27, 2020

1:00 PM ET / 17:00 UTC

Register here.

When MarTech Vendors Break Bad

Look forward to seeing you then!


Our customers say...

"Finally, a review of MarTech suites that takes a critical look at these tools. I found it essential to understanding the promise of these solutions -- as well as some important tool and vendor weaknesses."


Alexander Deligtisch, Founder, Spliteye Multimedia

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