[White Paper] An Omnichannel Stack for Cultural Heritage Organizations: A Reference Model for the Museums, Libraries, and Corporate Archives of the Future
Organizations like museums, libraries, and corporate archives have similar omnichannel ambitions to large corporate enterprises, but they certainly have some unique challenges.
Unlike many of their corporate counterparts, cultural heritage organizations are rarely on the cutting edge of technology innovations. It is common for cultural heritage technology to lag many years behind the latest technology releases. Fortunately, we’ve seen some recent improvements in this area as the barrier to entry for many systems becomes lower and cultural heritage leaders are accelerating their efforts to synch their digital experiences with their analog ones.
Like their counterparts in large corporations, the end goal for those working in the cultural heritage space is the same: create consistent on-brand experiences at every constituent touchpoint.