New Advisory and Briefing: Evaluating Data Clean Rooms

Data Clean Rooms (DCRs) have become crucial for customer data collaboration across enterprises. There are a myriad of options available and so, understanding the nuances and differences among them is essential for making the right choice. 

Based on many requests, we've dug dig deeper into this marketplace via a subscribers-only ( 🔒 ) advisory paper, Assessing Data Clean Room Alternatives.

In this paper, we cover:

  • A basic primer about DCRs, including general benefits and challenges to overcome
  • How the market breaks down into five categories
  • Pros and cons of the different categories, and when to deploy which type of DCR vendor
  • Advice for enterprise MarTech leaders

 

DCR Example

Figure: DCR Example

You can also join us for an exclusive, 🔒 subscribers-only webinar for a comprehensive tour of the DCR marketplace. You will gain insights into the various categories, benefits, challenges, and key considerations for selecting the ideal DCR vendor for your enterprise.

Look forward to seeing you there!

Webinar Details:
Date: Wednesday, 9 August, 2023
Time: 1:00 PM (EDT) / (17:00 UTC)

Register now.

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Composable CDPs: Myths and Realities

Webinar: Composable CDPs - Myths and Realities

Register to learn what composability really means in a CDP context and how to distinguish vendor fluff from genuine opportunities. Come away with some conclusions that might surprise you!