I recently taught at a MarTech-oriented conference, and -- aside from interacting in person again on the circuit -- it proved a great venue for learning more about what MarTech leaders like you are thinking about these days. As I fielded a variety of questions, three clusters of topics emerged:
- CDPs (as programs, not projects)
- Technical debt at the engagement tier (especially with big-name vendors)
- AdTech-MarTech integration
And of course underneath it all lies the excitement and trepidation of AI/ML. But the larger theme across all three topics is a general "reset" around legless architectures.
For the inside scoop of what vendors and architectures make most sense for your stack, check out RSG's hard-hitting research.
To read more about these three topics, check out my full article at MarTech.org.
P.S. You can always join the conversation on this topic on LinkedIn...