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Everyone loves the idea of journey orchestration, but to date, few large enterprises have successfully applied it. There's a good reason for this. It's hard! But, as always, the application of modern technologies by maturing organizations offers new opportunities.
A conversation with Chiefmartec analyst and advisor Scott Brinker
MarTech has evolved from an idea, to a stack, to a career path for enterprise leaders who can successfully bridge the domains of marketing, technology, and data. After supporting MarTech leaders for nearly two decades, RSG has distilled key strategic lessons to apply for the coming AI era.
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