Journey Orchestration Engines

Research, Decision Tools, & Custom Advice

The Journey Orchestration Engines research critically evaluates the weaknesses and strengths of 15 JOE products.

a Hero

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems


  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster

Save Money

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas

Align Your Team

  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don’t pick the wrong tool
  • Discover a vendor you didn’t know

Vendors Evaluated

  • MarTech Suites

    Acoustic: Acoustic Campaign
    Adobe: Adobe Journey Optimizer
    Oracle: Eloqua Marketing Cloud
    Salesforce: Journey Builder - Interaction Studio
  • BPM-Oriented

    Creatio: bpm'online marketing
    Infor: Omni-Channel Campaign Management
    Pegasystems: Pega Marketing
  • Pure-Play

    CSG: CSG Customer Journey Orchestration (Formerly, Kitewheel)
    Qualtrics: Qualtrics Experience iD (Formerly, Usermind)
    Relay42: Relay42 Platform
    Thunderhead: ONE Engagement Hub
  • Contact Center-Oriented

    Genesys: Customer Experience Platform
    Nice: inContact CXone
  • Journey Analytics

    Pointillist: Customer Journey Analytics Platform
    Teradata: Customer Journey Analytics Solution