5 Digital Asset Management Trends to Watch in 2023

Digital Asset Management (DAM) is an increasingly important component within growing MarTech stacks. New demands around personalization and omnichannel engagement only elevate the need for close attention to component assets.

As we head into 2023, there are several key trends that businesses should be aware of when it comes to DAM. Join our webinar on February 15, led by RSG Managing Director Jarrod Gingras, to learn five of the most important trends to watch out for in the coming year and and how they can help your business stay ahead of the curve.

DAM trends

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DAM 4.0 Framework

DAM 4.0 Framework - 2026 Edition

The DAM framework identified four distinct maturity stages: DAM 1.0, 2.0, 3.0, and 4.0. Each represents a different way of managing, activating, and learning from digital assets as organizations evolve from storing content to intelligently responding to both human and machine demand.