What's New with North Plains and Adobe DAM

Earlier this week we released another update to our Brand & Digital Asset Management Report -- with the latest evaluations of two vendors about whom we get frequent questions: North Plains and Adobe.

North Plains has made major waves over the past 18 months with acquisitions of Xinet and VYRE, a re-branding, and turning up their marketing volume to 11 on a scale of 1 to 10. Has it led to major changes in their technology stack? We get into all the details in our research.

Adobe, meanwhile, inches CQ DAM towards integration with their other products oriented towards creative types, but a new licensing structure and multiple editions don't make the buying or maintenance process any easier.

Subscribers can get the full details here. If you're a marketing, branding, or DAM practitioner and want to stay up-to-date on the latest market research, please contact us.

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"The Digital Asset Management Research is a straightforward, comprehensive report that's invaluable to anyone considering or implementing digital asset management. With a no-nonsense approach to evaluating the major vendors and best practices, this report is a true handbook. It's my new bedside reading..."

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