CMS Watch has assigned Stellent various monikers over the years, from "tool maker" to "intranet solution". To the list we now add "puzzler." Stellent recently won AIIM's "Best in Show" Award in the ECM Suite category for the second year in a row. But the company cannot seem to surpass in either sales volume nor market cap its nearest competitors, including those staring down some serious technology challenges (e.g., Interwoven, Vignette, and Hummingbird). Nevertheless, the company retains a generally likable corporate culture: Stellent staffers tend to share a kind of earnest and straightforward style. It is an unfortunate fact of the contemporary software industry, however, that nice guys rarely finish first.