Software Strategy: The Basics of How to Select Software

I recently appeared on Philadelphia radio station WWDB's talk show, The Executive View, to discuss the basics of software selection and implementation. The intended audience is executives who are looking to understand how to approach the complex puzzle of software selection. I invite you to listen to the recording, or if you're building a business case for software selection, share it with your boss.

There's also some fun peripheral discussions about marketing technology specifically, and how you can use it to learn more about your customers.

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