SEO and your CMS
Managing your site content is one thing -- but then your audience also needs to be able to find it. To draw visitors, you'll definitely want your website in the spotlight in search results on Google, Bing, and Yahoo. It's no surprise, then, that the past decade has seen a surge in interest in search engine optimization (or SEO).
With the amount of exposure the practice has nowadays, a whole industry has sprung up around it. And CMS vendors have been quick to jump on the bandwagon, offering a myriad of SEO "features," "modules," "plugins," and "wizards." From what we can see, customers are finding it increasingly hard to distinguish sense from nonsense.
This is why I recently wrote an advisory paper, "SEO and your CMS," for our Web CMS stream subscribers. It describes the mechanics of SEO, a critique of the magic bullets that vendors are offering, and offers practical advice on how your CMS can help with search engine optimization.