New in our DAM research: Bright Interactive's Asset Bank

Asset Bank, the DAM product from UK-based Bright Interactive, is an on premise or an in-the-cloud, SaaS offering. Comparable to vendors such as Fotoware and Picturepark, Asset Bank comes at an appealingly low price.

With the goal of keeping things simple, Asset Bank is not particularly feature-rich, and Bright interactive is slow to innovate when we compare it to other SMB or Workgroup DAM vendors. Some customers like it simple, and by keeping it that way, Bright Interactive takes the time to cultivate their customer service practice. With seemingly low feature demand and functionality added only when necessary, the complaints of slow and cumbersome development seen elsewhere in the industry don't surface as much here.

We look more deeply into Asset Bank's capabilities in the latest Digital & Media Asset Management Report, so you can decide if it's the right fit for you.


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