Interoperability and Standards in DAM and MAM

I recently wrote an advisory paper on interoperability and standards in Digital and Media Asset Management -- inspired by the complexities of the world of enterprise marketing technology, where the ability to interoperate among systems becomes critical for many organizations.

This applies not only to open source technologies, but also to commercial solutions across the many segments of digital workplace and marketing technology — including digital asset management and media asset management platforms.

The paper offers insights into what kinds of 
standards, specifications, and protocols exist in the DAM/MAM landscape, what they actually do (and don't do), and how/where they're applicable. 

Among the findings in this briefing is that DAM vendors lag in supporting open standards and interoperability. Nevertheless, I conclude with some tips for customers about how to better navigate standards and interoperability in DAM  and MAM. 

The paper is available to our DAM and MAM subscribers for download here.


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