New Book Applies Design Thinking to Tech Selection

  • 2-Aug-2017

Prior to becoming a technology analyst, I worked as a user experience specialist at a systems integration agency. I had the pleasure of designing and building some of the first websites for some fantastic companies. In the early days we experimented a lot around how good design impacted the way people interacted with brands.

In the last 10 years, my focus shifted from designing and building web experiences to helping enterprises select the right technology to support these web experiences.

However, the design-thinking that emerged in those early days — and has become the norm for modern UX — applies directly to how enterprises should evaluate possible technology solutions.

Identifying the right set of personas, creating realistic user journeys, and lots of testing and simulations are hallmarks of nearly every successful technology selection project we've seen.  Unfortunately, very few enterprise customers follow this approach.

So my colleague Tony and I decided to explain more deeply how design thinking can lead to better technology selections.  Our new book is The Right Way to Select Technology: Get the Real Story on Finding the Best Fit, from Rosenfeld Media.

The Right Way To Select Technology

We codify a set of really practical advice that should help any project manager, business analyst, enterprise architect, application developer, marketer, or knowledge worker who is looking to bring the right technology into their enterprise.

You can get your copy here: http://rosenfeldmedia.com/books/right-way-to-select-technology/

Want your whole team to get up to speed? Contact the publisher directly for bulk discounts.  Ping me directly if your organization would benefit from an onsite workshop on the topic as well.

Our customers say...

"Time and time again, when I seek to discover what influenced the success of a DAM project, I hear a common phrase: "we signed on with Real Story Group." I know why - their practical advice, their in-depth attention to what works and what doesn't, and their careful, ceaseless research - means that when a company turns to them, that the words "best practice" really mean that!"

David Lipsey, Partner, Media & Entertainment at Optimity Advisors

Other Digital Asset Management posts

Thanks for the Book Reviews!

  • September 18, 2017

We wanted to take a moment to say a special thank you to a few people who took the time to write extended reviews of the book....

Do You Need Digital Asset Management?

  • August 7, 2017

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?...

Digital Asset Management for CPGs

  • August 1, 2017

In today's environment where customers are interacting with brands in more ways and more channels than ever, brands feel more pressure to take better control of the core assets that underpin all the stories their marketers are trying to tell...