Is Your Digital Marketing Situation the Worst?

  • 23-Feb-2017

A clear majority of the enterprise MarTech leaders I advise believe their digital marketing situation is "the worst." Well, there's always room for improvement, but statistically most of you cannot be the worst!

In actuality, your situation is probably not nearly as bad as you may think. You can find out where you stand by using taking the RealScore Effectiveness Assessment:

RealScore
RealScore is a numerical grade that you can use to benchmark your enterprise's capabilities

 

In just 5-10 minutes, you can score your organization's effectiveness across essential dimensions like Organizational Capacity, Digital Capabilities, and Systems Maturity for these pillars of your digital marketing ecosystem:

Get Your Digital Asset Management (DAM) RealScore

Get Your Web Content Management (Web CMS) RealScore

Get Your Campaign and Lead Management RealScore

It's free to see how you stack up against the over Effectiveness Model, but if you are a RealScore subscriber, you can see how your score compares to your industry peers, as well as receive coaching and documentation on how to improve.

If you find that you really are the worst, or you just want to be better, contact us and we'll explain how RSG can help.

Our customers say...

"There is really no comparison between the level of detail and insight I find in the Real Story Group publications and other resources. Why is The Web CMS Research so good? First, Real Story Group avoids fads and takes a very measured, grounded analysis of changes going on in the web marketplace. Second, Real Story Group evaluates solutions holistically, looking at more than the software itself and considering the vendor's business viability. Third, Real Story Group can't be beat for having a conceptual grasp of what is really important in these products, and how they actually get deployed, from small implementations to enterprise scale. It's this thorough, totally grounded perspective that makes Real Story Group research an indispensable tool in my business."

John Berndt, President and CEO, The Berndt Group, Ltd.

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  • June 22, 2017

My 1996 initiation — with TeamSite, EBT DynaWare, and StoryServer — was pretty brutal....