2017 Digital Workplace and Marketing Technology Predictions

  • 9-Jan-2017

Here's our yearly attempt to predict what will happen with Digital Marketing and Digital Workplace technology in the upcoming year.

Digital Marketing:

1. MarTech vendors will begin to die off as marketers demand quality over quantity
2. On-premise-only installations become nearly obsolete
3. Enterprises move to de-couple valuable assets from experience silos
4. AI continues to be hyped by vendors, but few buyers have capacity to succeed
5. Radical new architectures pit marketers against developers
6. Demand for unified customer and prospect API

Digital Workplace:

7. EmTech is a Thing
8. O365 App Churn: Microsoft's addition and subtraction causes customer pain
9. Haphazard transition to O365 / SP Online leaves SharePoint customers stranded
10. Bots gain wider acceptance in Digital Workplace use cases
11. Cloud file sharing becomes a feature rather than a marketplace
12. Big vendors deploy Slack look-alikes

You can access the webinar recording here.

Click here to watch webinar on-demand

Also, in case you missed it, here's our analysis of last year's predictions.

 

Our customers say...

"The Web CMS Research is excellent! Very well written, and you've done a masterful job distinguishing otherwise look-alike vendors!"

Peter Morville, Consultant, Guru Author, Information Architecture for the World Wide Web

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