Why your vertical industry matters in Digital Asset Management

  • 11-Nov-2016

In a recent conversation on Digital & Marketing Asset Management, DAM expert Theresa Regli and RSG founder Tony Byrne pondered industry specific challenges when it comes to DAM.

How has a technology industry built on consumer product goods (CPG) and media and entertainment (M&E) customers spreading its wings?  In this short excerpt, see Theresa's take on the topic:

Want to learn from the entire discussion? You can access the full recording now.

RSG's recently updated Digital and Marketing Asset Management Report closely reviews each major DAM vendor by vertical industry suitability. If you haven't seen our hard-hitting evaluations, you can always obtain a sample chapter first.

 

Our customers say...

"This research is an excellent review of the DAM technology marketplace. For anyone considering a DAM deployment or taking the next steps to build on an existing system, RSG's Digital Asset Management Research is an essential reference. Whatever your background or role in your particular project, you will find the information and answers that you are looking for."

John Gaylor, Head of Product Marketing, Gorkana Group

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