Why your vertical industry matters in Digital Asset Management

  • 11-Nov-2016

In a recent conversation on Digital & Marketing Asset Management, DAM expert Theresa Regli and RSG founder Tony Byrne pondered industry specific challenges when it comes to DAM.

How has a technology industry built on consumer product goods (CPG) and media and entertainment (M&E) customers spreading its wings?  In this short excerpt, see Theresa's take on the topic:

Want to learn from the entire discussion? You can access the full recording now.

RSG's recently updated Digital and Marketing Asset Management Report closely reviews each major DAM vendor by vertical industry suitability. If you haven't seen our hard-hitting evaluations, you can always obtain a sample chapter first.

 

Our customers say...

"Time and time again, when I seek to discover what influenced the success of a DAM project, I hear a common phrase: "we signed on with Real Story Group." I know why - their practical advice, their in-depth attention to what works and what doesn't, and their careful, ceaseless research - means that when a company turns to them, that the words "best practice" really mean that!"

David Lipsey, Partner, Media & Entertainment at Optimity Advisors

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