Why your vertical industry matters in Digital Asset Management

  • 11-Nov-2016

In a recent conversation on Digital & Marketing Asset Management, DAM expert Theresa Regli and RSG founder Tony Byrne pondered industry specific challenges when it comes to DAM.

How has a technology industry built on consumer product goods (CPG) and media and entertainment (M&E) customers spreading its wings?  In this short excerpt, see Theresa's take on the topic:

Want to learn from the entire discussion? You can access the full recording now.

RSG's recently updated Digital and Marketing Asset Management Report closely reviews each major DAM vendor by vertical industry suitability. If you haven't seen our hard-hitting evaluations, you can always obtain a sample chapter first.

 

Our customers say...

"Real Story Group offers exhaustive coverage of globally available Digital Asset Management Research products. I have seen their reports and have compared them with the ones by Gartner and Forrester. Real Story Group's report on DAM systems is the best in the world."

Punit Dhandhania, Content Architecture, Workflows, Systems & Strategies Consultant, Independent Consultant

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