Why your vertical industry matters in Digital Asset Management

  • 11-Nov-2016

In a recent conversation on Digital & Marketing Asset Management, DAM expert Theresa Regli and RSG founder Tony Byrne pondered industry specific challenges when it comes to DAM.

How has a technology industry built on consumer product goods (CPG) and media and entertainment (M&E) customers spreading its wings?  In this short excerpt, see Theresa's take on the topic:

Want to learn from the entire discussion? You can access the full recording now.

RSG's recently updated Digital and Marketing Asset Management Report closely reviews each major DAM vendor by vertical industry suitability. If you haven't seen our hard-hitting evaluations, you can always obtain a sample chapter first.

 

Our customers say...

"I was thrilled at the level of detail and the depth of honesty in The Digital Asset Management Research. Other research tends to want to rate a company for gold stars or magic numbers, but glosses over the real workings and customer experiences of the given vendor. This research is more valuable, and certainly more tangible than what other analysts have put forth."

Faith Robinson, Content Strategist & Industry Thought Leader

Other Digital Asset Management posts

Non-disclosure is a non-starter

  • February 15, 2019

It bears discussing one more time: vendor NDAs are not conducive to telling the real story to enterprise technology customers...

DAM Scenario 12: Media Library Review and Approval

  • February 15, 2019

This scenario occurs regularly in marketing departments and traditional entertainment and media companies. Colleges and universities use it to provide rich media material or for e-learning modules....

MD