How is the DAM marketplace evolving?

  • 8-Nov-2016

RSG's Theresa Regli has been following the Digital & Marketing Asset Management marketplace for nearly ten years, watching many DAM systems grow up. In this video Theresa shares her insights on how this marketplace has evolved  — including significant recent changes.

This half-hour conversation ranged across several interesting topics, including DAM as a marketing engine, vertical industry specialization, shifting cloud architectures, the prospects for SharePoint as a DAM, and other goodies.

RSG's newly updated DAM evaluation research gives you the inside story on how all the major vendors are responding to changing market needs.

If your enterprise does not yet subscribe, obtain a complimentary DAM vendor evaluation excerpt here.

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Klaris IP

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