How is the DAM marketplace evolving?

  • 8-Nov-2016

RSG's Theresa Regli has been following the Digital & Marketing Asset Management marketplace for nearly ten years, watching many DAM systems grow up. In this video Theresa shares her insights on how this marketplace has evolved  — including significant recent changes.

This half-hour conversation ranged across several interesting topics, including DAM as a marketing engine, vertical industry specialization, shifting cloud architectures, the prospects for SharePoint as a DAM, and other goodies.

RSG's newly updated DAM evaluation research gives you the inside story on how all the major vendors are responding to changing market needs.

If your enterprise does not yet subscribe, obtain a complimentary DAM vendor evaluation excerpt here.

Our customers say...

"Real Story Group DAM analysts possess a vast range of knowledge, excellent judgment, and a well-developed feel for what matters in practice - all supported with robust evidence. In short RSG thinks, speaks and writes from the standpoint of a careful, knowledgeable, and very experienced user."

Patricia Connelly, CEO at Henry Stewart Conferences and Events

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