RSG's Theresa Regli has been following the Digital & Marketing Asset Management marketplace for nearly ten years, watching many DAM systems grow up. In this video Theresa shares her insights on how this marketplace has evolved — including significant recent changes.
This half-hour conversation ranged across several interesting topics, including DAM as a marketing engine, vertical industry specialization, shifting cloud architectures, the prospects for SharePoint as a DAM, and other goodies.
RSG's newly updated DAM evaluation research gives you the inside story on how all the major vendors are responding to changing market needs.
If your enterprise does not yet subscribe, obtain a complimentary DAM vendor evaluation excerpt here.