New in our DAM research: Bright Interactive's Asset Bank

  • 19-Nov-2014

Asset Bank, the DAM product from UK-based Bright Interactive, is an on premise or an in-the-cloud, SaaS offering. Comparable to vendors such as Fotoware and Picturepark, Asset Bank comes at an appealingly low price.

With the goal of keeping things simple, Asset Bank is not particularly feature-rich, and Bright interactive is slow to innovate when we compare it to other SMB or Workgroup DAM vendors. Some customers like it simple, and by keeping it that way, Bright Interactive takes the time to cultivate their customer service practice. With seemingly low feature demand and functionality added only when necessary, the complaints of slow and cumbersome development seen elsewhere in the industry don't surface as much here.

We look more deeply into Asset Bank's capabilities in the latest Digital & Media Asset Management Report, so you can decide if it's the right fit for you.

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Klaris IP

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